Articles & Whitepapers Archive

January 10th, 2010 - Why Measurement Alone Will Not Lead to Better Marketing

January 5th, 2010 - Segmenting the New ‘Gamer’

November 17th, 2009 - Maximize Your Data

October 29th, 2009 - Segmentation At Dell

October 8th, 2009 - The Marketing Performance Advantage

June 20th, 2009 - Social Media Strategies

February 28th, 2009 - Don’t Give Up On That Segmentation Study – Do It Smarter

November 30th, 2008 - Qualitative Research: 5 Questions with CMB’s Anne Hooper

November 17th, 2008 - A Strategic Compass for Stanley Bostitch

September 30th, 2008 - New Adaptive Choice-Based Conjoint Technique Shows Promise