Partnering with Advertising Agencies


"Chadwick Martin Bailey is an invaluable agency partner. They understand agency challenges and clearly 'get' brand. Rather than try to evaluate the success of a brand using standard inflexible models, they design customized studies and adapt their models to ensure the findings from each study are relevant, useful and unique to our individual goals."
"On top of that, Mark's personality and sense of humor make our partnership comfortable and fun!" 

- Arnold Worldwide

   

 
Mark Doherty,
VP & Practice Leader


Mark Doherty has been working with leading agencies to successfully help them better serve their clients throughout his tenure as Vice President and Leader of Chadwick Martin Bailey's Agency practice.  His talent for creating focus through well thought-out, critical questioning ensures that the research findings are directly supporting business decisions at both the agency and the end client.

Mark's understanding of the way agencies work enables him to make the research process fit smoothly within his clients' day to day activities and increase their value for end clients.

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  • High service: We meet the standard of service that agencies provide their clients not just the standards most research companies provide.
  • Augment agency capabilities: We enable agencies to provide their clients with cutting edge research including brand, segmentation, and trade-off (discrete choice and conjoint).
  • Range of client relationships: We fill any role asked by the agency from direct client interaction to completely behind the scenes.
  • Range of project types: From quick and dirty to large-scale, analytically sophisticated projects.
  • Give the brand a fair shake: Our approach measures the various ways the brand can advance not just short-term sales or changes in ad awareness.

Read how our approach to brand tracking helps agencies and their clients get the whole story on the success of their brand initiatives.

 
Types of Assignments

  • Market Evaluation and Segmentation
  • Brand Development and Management
  • Product and Service Management
  • Strategic Positioning
  • Brand Tracking
  • Advertising Effectiveness
  • Brand Extension
  • Customer Value Delivery
  • Concept Testing


Clients and Case Studies

Click here to see our agency clients or contact us for case studies that show how we have helped agencies and their clients refine their communications strategies and grow their businesses.


Awards

Chadwick Martin Bailey Helps LendingTree win Ogilvy Award:  LendingTree wins "Best of All Worlds" Award for retail/e-tail from the Advertising Research Foundation.


Clients who have benefitted from our partnering with their agency

  • Beazer Homes                           
  • Brown & Company
  • Boston Museum of Science
  • Eddie Bauer
  • EMC
  • Goodyear
  • GrayMatter
  • JEA
  • Lending Tree
  • McCann Erickson
  • Mercedes Benz
  • MRM Worldwide
  • Pergo
  • Publix Supermarkets
  • RealEstate.com
  • The Hartford
  • Titleist
  • WPI