Technology and Telecom


"Characteristics that are highly valued in a research consultant include: excellence in study design and implementation, unerring focus on objectives, and knowledge of the subject matter. They personify each of these and deliver superior value as a result."

- Hewlett Packard

 

Led by Chris Neal, Chadwick Martin Bailey's technology and telecom practice has conducted projects for leading clients like Apple, Cisco Systems, EMC, HP, Microsoft and Dell to help develop new products, more effectively target and sell, and measure the impact of customer/ prospect experiences on the brand and revenue generating behaviors.

 

Types of Assignments

  • Market and Customer Segmentation
  • New Concept, Product, and Service Development
  • Brand Positioning and Management
  • Win-Loss Analysis and Improvement
  • Customer Loyalty and Advocacy Management
  • Advertising Testing and Effectiveness Tracking
  • Pricing Strategy
  • Channel Strategy

 

 

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Clients and Case Studies

Click here to see our technology clients or contact us for case studies that show how we have helped our business to business and business to consumer clients refine and grow their businesses.

Practice News

  • Telepresence Research Results Released:  Cisco TelePresence Trends:  Future Benefits Outlooks
  • Virtualization Runs Into Some Potholes:  CMB/SageVirtualization Report featured in Information Week.
  • Pulse Report on Network Security featured in August issue of Communications News:  Read the article online here.
  • Telephony Best Practices Report:  Learn about how you can get the report
  • Enterprise Digital Rights Management market growth predicted:  Learn more about the  report

Market Pulse - Free Technology Information

The Market Pulse is a weekly e-mail alert that delivers data on a variety of technology topics straight to your inbox.   Each week, we ask the Technology Panel a question about a current technology subject and deliver the answer to you with an illustrative chart.

In the past, wehave covered a wide range of technology topics, including enterprise mobility, unified communications, virtualization, security, storage, Web 2.0, teleworking B2B tech brand positioning and NPS.

The Market Pulse is free; to sign up, click here.

 

Proprietary IT Panels

CMB brings two established IT and Telecom industry research panels that will enable us to serve clients more cost effectively and better provide real-time market insights.