Boston, MA | June 24, 2015 – Chadwick Martin Bailey (CMB) has appointed Lori Vellucci Account Director. Lori brings more than two decades of experience conducting research within the retail and consumer packaged goods industries. She has worked with leading firms in the investment, advertising, and retail sectors.
“Lori has a unique combination of agency, client, and supplier-side experience that is a tremendous asset to our clients,” says Jim Garrity, Senior Vice President at Chadwick Martin Bailey. “Her commitment to client success, as well as her innovative approach to solving client challenges, is an ideal fit for CMB.”
Lori has significant expertise in translating business challenges into action and providing the voice of the consumer for both strategic and tactical initiatives to build brands and drive business results. Lori delivers insights and the ever-important “now what?” through a deep understanding of consumer behavior, which is always translated through the lens of business needs and realities.
About Chadwick Martin Bailey
CMB is an AMA Gold Top 50 market research and consulting firm partnering with a select group of the world’s leading brands. Founded in 1984, CMB collaborates on game-changing initiatives including business strategy, brand health and positioning, growth and innovation, and customer retention and loyalty. For more information, visit http://www.cmbinfo.com.
About CMB’s EMPACTsm
CMB recently released EmpactSM, a practical approach to measuring consumer emotions that helps inform marketing, customer experience, loyalty, and product development strategies. For more on how EmpactSM measures how consumers feel and how those feelings influence key outcomes, watch our recent webinar.