Knowledge Center

CMB Announces Certified Global Network

CMB’s new Global Certified Network extends to over 90 countries worldwide 

Boston, MA | February 9, 2010 – Chadwick Martin Bailey (CMB), a Honomichl Top 50 market research and consulting firm in Boston, expands their international presence by creating a Global Certified Network. This network of international data collection companies includes a select group of certified partners who are working with Chadwick Martin Bailey to execute qualitative and quantitative research around the world.

“We have long been working with clients on a global basis and require the highest standards of data and reliability,” comments Anne Bailey Berman, president of Chadwick Martin Bailey. “The formalization of our Global Partner Network helps ensure that every client engagement lives up to our demanding requirements.”

Jackie Lorch, Vice President of Global Knowledge at Survey Sampling International, one of the network’s members adds, “At SSI, we know that if we provide a high quality research experience, most people will reciprocate by answering our questions carefully and honestly.   Like CMB, we’re committed to obtaining reliable data by adhering to the highest quality standards.”

In order to qualify for CMB’s Global Certified Network a partner must agree to several strict requirements set up by Chadwick Martin Bailey.

These include industry standards, security requirements, data quality assurance, and project management guidelines.

  • Industry Standards:  All certified partners are required to comply with the ESOMAR International Code on Market and Social Research. In addition, all vendors must comply with national, regional, and local laws. They also must sign Chadwick Martin Bailey’s Confidentiality Agreement.
  • Security Requirements:  All partners are required take active measures with regards to respondent privacy. This is especially true when using client-provided sample lists. The partner must be CAN-SPAM compliant and destroy all sample records at the end of a project—or at any time per Chadwick Martin Bailey’s request.
  • Data Quality Assurance:  Partners must demonstrate that procedures are in place to guard against “bad” data and if any issues with data collection arise, partners are required to inform us immediately and offer proactive solutions. Partners must inform us upfront when they are using additional partners for data collection and they must give us the names of those additional partners if issues come up.
  • Project Management Guidelines: Partners are required to provide a minimum of two points of contact and to respond to queries and requests from the CMB project staff as quickly as possible. Partners must also agree to participate in frequent meetings to give us status updates.

About Chadwick Martin Bailey: Chadwick Martin Bailey is a Honomichl Top 50 ranked custom market research and consulting firm working with many of the most successful companies and best known brands in the world to help them acquire, maintain, and grow their customer base.  Founded in 1984 by John Martin and Anne Bailey Berman, the company has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe. Chadwick Martin Bailey focuses on using leading-edge research techniques to collect and translate the data into simple, business decision-focused deliverables.  (www.cmbinfo.com)

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Megan McManaman
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