Boston, MA | October 15, 2015 – Chadwick Martin Bailey’s (CMB) Talia Fein has been named a 2015 “Data Dominator” by Survey Magazine. Every year, the magazine recognizes ten professionals conquering data at their companies. Talia, a Project Manager, was recognized for her expertise in improving data processes, streamlining systems, and her creative approach to leveraging multiple data sources.
Quoted in Survey Magazine, Talia said: “We need to expand our ideas about where our data is coming from and what we can do with it. It’s our job to connect these data sources and to find greater meaning than we were previously able to. It is this non-traditional use of data and analytics that is the future of our industry, and we have to be nimble and creative in order to best serve our clients’ ever-evolving needs.”
In addition to strategic research engagements for clients like Dell, Intel, and Comcast, Talia’s recent work includes CMB’s 2015 Mobile Wallet study. In this self-funded research, behavioral data was analyzed along with survey-based data to get a comprehensive picture of consumers’ behaviors, experiences, and attitudes toward mobile wallets. In addition to insights into the future of the mobile wallet, the research team came away with new best practices for how to manage the unique challenges of passive mobile behavioral data.
About Chadwick Martin Bailey
CMB is an AMA Gold Top 50 market research and strategy firm partnering with a select group of the world’s leading brands to deliver critical insights for confident, strategic decision-making. CMB collaborates on game-changing initiatives including brand health & positioning, customer journey & loyalty, market strategy, and growth & innovation.
Chadwick Martin Bailey recently introduced EMPACT℠, its proprietary Emotional Impact Analysis. EMPACT℠ measures how brands make consumers feel, how those feelings influence key outcomes, and how those feelings can inform a range of business challenges, including marketing, customer experience, customer loyalty, and product development. Watch the webinar.