Press Center

Media Contact

All media inquires should be directed to:

Kristen Garvey, Director of Communications
kgarvey@cmbinfo.com
617-986-7478

Media Experience

In addition to being frequent speakers at industry conferences,  our team has recently appeared  in Brandweek, NY Times, CRM Magazine, 1to1 Marketing, Nation’s Restauarant News, Boston Business Journal, Travel Weekly, The Research Department Report, Training Magazine, Information World, Wireless+, Computerworld, The Research Pharma Report, American Management Association, American Banking Association, and on XM Radio and local ABC and CBS News programs.  See more at In the News.

Recent Press Releases

Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

In a recent study on consumer spending in the wake of the recession, it’s clear many consumers are either sticking with their “new normal” or are still forming their new spending habits and don’t plan to fully return to their old spending habits.

Chadwick Martin Bailey Names Amy Modini Account Director for Healthcare Practice

Amy Modini was recently named Account Director for Chadwick MartinBailey’s Healthcare research team. Amy began her career at Chadwick Martin Bailey (CMB) 12 years ago as an associate and for the last seven years Amy has played a key role as a senior project manager working with clients including Blue Cross Blue Shield of Louisiana, Children’s Hospital Boston and Harvard Pilgrim Healthcare.

Netbooks More of a Threat to Notebooks Among Business Than Consumers

Chadwick Martin Bailey’s most recent tech pulse,  a market research study among over 200 IT decision makers  about business device substitution plans, found that  IT departments are more open to substituting computing form factors for one another than consumers.

Consumers Are More Excited About Content Than Devices

When it comes to the technology trends consumers are most excited about, online content delivery ranks at the top of the list.  A recent study from Chadwick Martin Bailey asked over 1,200 US consumers ages 18-65 which of the recently hyped technologies they are most excited about.

The Evolution of Dating: Match.com and Chadwick Martin Bailey Behavioral Studies Uncover a Fundamental Shift in How People Meet.

The Evolution of Dating: Match.com and Chadwick Martin Bailey Behavioral Studies Uncover a Fundamental Shift in How People Meet. Recent studies of more than 11,000 people revealed that one in six marriages are now between people who met through an online dating site – more than twice the number of people meeting at bars, at clubs and other social events combined.

Chadwick Martin Bailey Continues to Expand its Retail and Financial Services Practices

Custom market research and consulting firm Chadwick Martin Bailey (CMB) continues to add key senior level talent to its practice areas as part of their strategic growth plan for 2010. Most recently the firm added Kathy Ofsthun and Susan Lilly as Senior Project Managers for the retail and financial services practices. Both bring over 15 years of marketing and research experience to the CMB team.

Guest Reviews by a Few Influence the Choices of Many

Recent research findings show  that one in five people say online hotel guest reviews are the biggest influencer in their decision of where to stay, yet the research also shows only 6% of guests have posted a review of their hotel stay online. That’s a relatively small percentage of guests that are impacting the choices of 20% of the consumers researching a hotel.  In addition, the online study of over 1,500 US consumers demonstrates that the impact of a bad review on booking decisions is severe.

Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

Chadwick Martin Bailey Research Shows Winter Olympics Off To A Strong Start for Sponsors

Chadwick Martin Bailey recently conducted a Consumer Pulse study to measure interest in the Olympic Games and consumer perceptions of companies who are official sponsors.  The results show that at the start of the games, a majority of American adults expect to follow the action, and of the 68 percent who were planning to watch, nearly all (90%) will watch the games on television.

All talk, No Action For Super Bowl XLIV Advertisers

New study from Chadwick Martin Bailey shows just 33% went online in response to ads watched during the Super Bowl

Chadwick Martin Bailey, a Boston based custom market research firm, asked over 1,500 consumers what, if any action they took in the 24 hours after watching the Super Bowl XLIV ads. It is no secret advertisers were hoping viewers would be going online to chat, tweet, become a Facebook fan or just visit their web site, especially with record viewership and 49% of people watching at home with no guests to distract them.  The results for advertisers, however, were not overwhelmingly positive.

IT Decision Makers Are Still Struggling To Define Cloud Computing

A recent study of close to 300 IT professionals by Chadwick Martin Bailey (CMB), a custom market research and consulting firm, indicates there is still quite a bit of confusion around the definition of cloud computing.  When asked to define cloud computing, many IT decision makers defined it as SaaS, a hosted or managed service or a form of outsourcing. There were 24% who were not able to define cloud computing at all.  Read more…

CMB Announces Certified Global Network

Chadwick Martin Bailey expands their international presence by creating a Global Certified Network. This network of international data collection companies includes a select group of certified partners who are working with Chadwick Martin Bailey to execute qualitative and quantitative research around the world.

Traditional Diet Programs Out, New Interactive Fitness Products In

The New Year always seems to bring hope of better things to come and a long list of resolutions, from gaining financial freedom to getting in shape. A recent study from Chadwick Martin Bailey (CMB), a Honomichl Top 50 market research and consulting firm in Boston MA, shows this year is no different with 59% of Americans already contemplating making a resolution to lose weight. The difference this year is their approach.

Cashing In On Clutter To Pay For Holiday Shopping

If you’re like the average American, you’ve got 35 unused items sitting around your home with a potential resale value of $670. That figure-along with the economic downturn-helps explain the heightened interest this holiday season in local online classifieds sites as consumers seek ways to fund their gift shopping. Read more…

Chadwick Martin Bailey Hires TNS Veteran Don Ryan To Expand Its Technology Practice

Chadwick Martin Bailey (CMB), a Honomichl Top 50 strategic market research and consulting firm in Boston is excited to announce the latest addition to their team, Don Ryan.  Don brings over 20 years of experience working with major IT and media brands and comes from TNS where he served as vice president of technology and media. Over the last four years at TNS, he developed go-to-market strategies for some of the world’s largest companies and brands including Microsoft, HP, Yahoo and Fox. Don joins CMB as the managing director of the Technology practice where his primary responsibility will be to manage and grow that practice. Read more…

Leave The Lights On And Grab The Tylenol, 39% Of Holiday Travelers Will Stay With Friends Or Family

Holidays are for family despite the challenging economic climate according to a recent study from Boston based research and consulting firm Chadwick Martin Bailey. This study found that over half of all Americans will still travel this holiday season, 85% are traveling to visit friends and family. Read more…

Camaraderie, Competition And Bargains Drive Black Friday Shoppers

84 Million Adults Plan To Hit the Stores on Black Friday, 18 million before 6AM. It’s no surprise that the majority (85%) of Black Friday shoppers hit the stores to take advantage of the sales, while others (18%) want to get the hot gifts before their gone, but Black Friday is becoming much more for some holiday shoppers. In a new study from market research and consulting firm Chadwick Martin Bailey it’s also the element of competition and a sense of camaraderie that drives many of these early morning shoppers to engage in the thrill of the hunt. Read more…

B2B and Mid-sized Firms Struggling Most At Improving Marketing

Mid-sized firms and B2B companies are struggling the most at improving the effectiveness of their marketing efforts, according to the results of a landmark survey of more than 400 companies by strategic marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey. The recently released study — entitled The Marketing Performance Advantage — found that while 75% of all participants expressed interest in measuring the performance of their marketing initiatives, mid-sized firms and B2B companies were also more likely to report having no measurement in place or only limited measurement. Read more…

Microsoft Windows 7 Hits a Triple In Its Play To Win Back The Enterprise

A new study of 145 IT professionals by Chadwick Martin Bailey (CMB), a custom research and consulting firm, shows that the majority of IT professionals  plan to standardize on Windows 7 operating system (OS) for a variety of products in the enterprise, giving Microsoft the triple play they needed after their misstep with  Windows Vista. Read more…

Chadwick Martin Bailey Fights Back Against Cancer

On October 15th a team of thirteen from Chadwick Martin Bailey is participating in the Leukemia & Lymphoma Society’s Light The Night Walk in Boston. The team is hoping to double last year’s fundraising goal of $6,000. They will carry illuminated balloons, white for survivors, red for supporters and gold in memory of loved ones lost to cancer . Read more…

Only ¼ of Companies Are Managing Marketing Effectively

Study of 400 companies links performance to specific marketing management best practices

Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a landmark survey of more than 400 companies by strategic marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey. But the study also found that those companies that actively use marketing effectiveness best practices are reaping positive results in areas such as share gains or revenue growth. Read more…

Experienced Market Research & Social Media Professional Cathy Harrison  Joins Chadwick Martin Bailey

Recently listed in the Top Ten Next Gen Market Researchers on Twitter, Cathy brings over 20 years of market research experience to CMB.  In addition, Cathy is well known in the social media field with over 1,500 followers on Twitter and a published report on the power of social media. Read More…

Chadwick Martin Bailey Named to the Honomichl 50

Boston based market research and consulting firm Chadwick Martin Bailey has been named to the American Marketing Association’s list of the “Top 50 U.S. Market Research Organizations.” Termed by the industry as the “Honomichl Top 50,” the firm was named number 47 due to its 2008 revenues, a 5% increase over its 2007 revenues.  Read more...

Brant Cruz and EA Sports’ Stephen Day Present at Shoppers Insights in Action

Brant and Stephen will speak on July 15^th in Chicago at the Shopper Insights in Action conference. Read more…

Meaning Trumps Money for Those Seeking the “Good Life” According to MetLife Mature Market Institute® Study

MetLife partners with Research Consultancy Chadwick Martin Bailey to Gauge Americans’ Choices.  Read more…

Josh Mendelsohn rejoins Chadwick Martin Bailey as Vice President of Marketing

Chadwick Martin Bailey, a strategic market research and consulting firm in Boston, is pleased to announce that Josh Mendelsohn has re-joined the company as its new Vice President of Marketing. Read more…

Neiman Marcus and CMB announce Program Development project

CMB will help Neiman Marcus in optimizing their current In Circle rewards program.

PNC Bank announces results of Hospital Insurance Study

Hospital and Insurance executives see significant opportunity to reduce health care costs through more efficient payment process. Press release discussing Chadwick Martin Bailey’s work Read more…

Christopher Neal named new Technology Practice Leader

CMB is proud to announce Chris Neal as the new leader for its Technology Practice. “I am thrilled that Chris has accepted the challenge, “said President and CEO Anne Bailey Berman. “He is well respected by his clients, and in this role, he will be able to have even broader impact through his leadership of the entire Practice. I am confident he will have much success in his expanded role.” Read more…

Anne Bailey Berman Honored by Greater Boston Chamber of Commerce

More than 1,000 business men and women gathered to recognize the accomplishments of eight women in Greater Boston who have achieved excellence in business and management. Chadwick Martin Bailey President is one of the eight women recognized. Read more…