Leadership Team

The Chadwick Martin Bailey leadership team is made up of passionate, engaged professionals with vertical, business, and topic specific expertise.   Because we have been actively led by Anne Bailey Berman and John Martin since the beginning, many of our most senior employees have worked their way up from the bottom and the entire group is personally committed to the success of the company and our clients.

Anne Bailey Berman, President and CEO

Anne Bailey Berman has a broad background in market consulting focused on using market and organization information in customer acquisition and retention decision-making. Through her career, she has used information to support strategies in market and product development, corporate positioning, distribution, and organizational alignment.

A co-founder and President of Chadwick Martin Bailey, she has consulted in multiple industries including financial services, health care, insurance, publishing, telecommunications, high technology, and utilities.

Anne was recently presented with the Pinnacle Award for Entrepreneurship by the Greater Boston Chamber of Commerce and the Third Lantern Award by the Old North Foundation.   She currently is a Board member of the Benjamin Franklin Institute of Technology, the Old North Foundation, the Greater Boston Chamber of Commerce, and the Boston City to City Program.  She is an elected Commissioner of the Winchester Housing Authority which she chairs, and a member of the Boston Fifth Century Trustees.

Anne is a member of the American Marketing Association and ESOMAR, the international market research association.

Prior to Chadwick Martin Bailey, she was Vice President of Corporate Development for American CableSystems and served as an instructor at both Boston University’s School of Management and at Louisiana State University. Anne also worked in the state governments of both Massachusetts and Louisiana and in television news in Louisiana.

She earned a B.A. and an M.A. from Louisiana State University and her M.B.A. from Boston University’s School of Management and has presented papers at conferences on topics ranging from leading edge segmentation to integrating strategies to product development and innovation.

John Martin, Ph.D., Chairman

Dr. John Martin is Chairman and co-founder of Chadwick Martin Bailey, Inc. and has over 30 years experience in market research and consulting for clients.  His clients come from a variety of industries, and include companies both inside the U.S. and abroad.  John has directed flagship research projects for major clients like Hilton Hotels, Microsoft, Bank of America, Harrah’s Entertainment, and EMC.  John has been the central developer of Chadwick Martin Bailey’s approaches to segmentation, brand, product development, workforce management, and customer loyalty.

John is a three-time member of the Board of Examiners for the Malcolm Baldrige National Quality Award (1990, 1991, and 1992), and was also a judge for the Massachusetts Quality Award from 1992 to 1998.  John’s work has appeared in a variety of publications, including the Handbook of Business Strategy, Directorship Magazine, Journal of Marketing Research, the International Journal of Bank Marketing, the Journal of Health Care Marketing, and the Journal of Marketing in Higher Education.

John has served on the faculties at the Boston University School of Management, Babson College, and Northwestern University’s Kellogg Graduate School of Management. John holds a Ph.D. in Marketing from Northwestern University, an M.B.A. in Marketing from U.C.L.A., and a B.Ec. (Honors) from the University of Western Australia.

T.J. Andre, Chief Operating Officer

Chief Operating Officer T.J. Andre has a broad background in marketing strategy, brand development, marketing operations management, strategic partnering, and direct marketing.  He also has extensive experience in retail and call center operations and customer service management.

His industry background includes insurance, travel, financial services, transportation and government. Prior to joining Chadwick Martin Bailey, T.J. was responsible for marketing and a large portion of operations for AAA in Massachusetts.  Prior to that he handled public and government relations and publications at AAA.  While there, he was a key member of a team of senior managers that drove initiatives in customer focus, quality and continuous improvement, leading to the organization being a finalist for the Massachusetts Quality Award.

T.J. has a B.A. in Psychology and Social Relations from Harvard.

Richard Schreuer, Senior Vice President

Rich Schreuer is Senior Vice-President of Chadwick Martin Bailey, Inc.  Since joining the company in 1991, Rich has led research projects in the United States, Western Europe, the Middle East, and Russia.

Rich specializes in branding studies.  These projects include brand development studies; large brand tracking programs; research to predict the success of brand extensions; and work to develop and launch new products most successfully.  His clients include eBay, Bank of America, Mercedes-Benz USA, Bose, The Hartford, Polk Audio, and The U.S. Army.

Prior to joining Chadwick Martin Bailey, Rich was a pollster and political consultant with Marttila & Kiley in Boston.

He earned his M.A. in sociology from Northeastern University and his B.A. in sociology, with a concentration in economics, from Colby College.  Rich served on the faculty at Northeastern University, where he taught sociology and research methodology.  He is a member of the American Marketing Association and the Market Research Association.

Morgan Brady, Senior Vice President, Chief Administrative Officer

Morgan is SVP & Chief Administrative Officer and has been with CMB since March, 2009.  He is responsible for the company’s finance & accounting, information technology, human resources and administrative functions.  Before joining CMB, Morgan worked for Fidelity Investments in several finance and operations executive positions.

He holds a Bachelor of Science degree in Business Administration from University of Massachusetts, Lowell and a Masters degree in Business Administration from Babson College.

Brant Cruz, Vice President, eCommerce Practice Leader

As a Vice President at Chadwick Martin Bailey, Brant Cruz combines his strong quantitative analytical skills with his ability to develop excellent ongoing working relationships that result in effectively managed research studies.

Since joining Chadwick Martin Bailey in October of 1996, Brant has worked with clients across a variety of industries, including retail, banking, and technology.  In 2005, Brant became a leader of Chadwick Martin Bailey’s Retail and eCommerce Practice where his work has helped leading brands such as eBay, Electronic Arts, Facebook, Neiman Marcus, Microsoft, Nordstrom, and Gap Inc.

While Brant routinely works on product development and branding studies, his specialty is leading large-scale segmentation projects.  He has spearheaded CMB’s approach to segmentation, utilizing analytical techniques like CHAID and CART simultaneously with Latent Class modeling to uncover and prioritize high-potential segments.  Brant has been the primary architect behind several global corporate segmentation systems, including work for Microsoft and eBay.   He also leads the world’s second largest Net Promoter Score (NPS) program for eBay.

Brant earned his B.S. in management science with a concentration in marketing from Bridgewater State College

Chris Neal, Vice President, Technology Practice

Chris brings over twelve years of telecom and high-tech industry expertise as a market researcher, industry analyst, and consultant to his role as the operations lead for CMB’s technology practice. He has managed B2B and B2C projects for equipment vendors, software vendors, and service providers.

Chris has worked on many projects including topics on unified communications, mobile services/ applications/ devices, network security, storage, servers, enterprise applications, databases, managed IT and networking services, desktop/ laptops, and digital lifestyle services and products including online content distribution and home networking.

He has done extensive brand analysis, segmentation, new product development, customer satisfaction, and needs analysis work using a broad variety of techniques and analytical tools.

Fluent in Spanish, he was previously director of the Latin America group at Pyramid Research, a telecom and networking consultancy.

Chris holds a BA in Economics and International Relations from Occidental College and an MA in International Economics and Latin American Studies from Johns Hopkins SAIS.

Jim Garrity, Vice President, Financial Services Practice Leader

Jim joined the Chadwick Martin Bailey team in 2006 as Practice Leader for CMB’s Financial Services team.  He arrives from Bank of America having spent the last eight years applying a variety of research techniques to drive business results in the Retail Banking, Small Business Banking, and Wealth Management businesses.

Jim specializes in delivering loyalty programs that yield both actionable findings to front-line staff and strategic direction to senior management. Specializing also in Brand health monitoring that quantifies market perceptions, highlights leverage able brand strengths, and focuses on actions that can be undertaken to shore up perceived weaknesses.  Jim also specializes in segmentation schemes that focus on current (and potential) high value customers and support marketing communications and brand/product development.

Jim earned both his B.S. and his M.B.A. from Babson College.

Jon Godin, Vice President of Analytics

As the Vice President of Analytics, Jon Godin develops and supports complex market research designs and analyses for projects across all of the company’s practices.

With over thirteen years of experience in the market research industry, Jon has developed expertise in all aspects of sample and questionnaire design, project implementation, and data analysis.  Since joining Chadwick Martin Bailey in August 1998, Jon has been at the forefront of developing Chadwick Martin Bailey’s advanced analytical approaches, including Discrete Choice Modeling, Maximum Difference Scaling, Latent Class Modeling (segmentation), Structural Equation Modeling, Count-based Regression Modeling and Stochastic Behavioral (Applied Probability) Modeling.

Jon is a regular attendee of the American Marketing Association’s Advanced Research Techniques (ART) Forum, and the Sawtooth Software Conference.  His team is currently investigating advanced non-parametric tree-based data mining approaches with hopes of adding these techniques to CMB’s analytical arsenal in 2009.

Prior to joining Chadwick Martin Bailey, Jon worked as a Project Director for Pathfinder Research Group.  While there, Jon concentrated on new product development, pricing, naming, positioning and advertising research.  He also worked extensively with customer satisfaction, usage, and behavior research for both business-to-business and consumer-oriented clients.

Graduating from Grove City College, Summa Cum Laude with a B.A. in Business Administration and Sociology, Jon received his M.A. in Sociology from Northwestern University, with concentrations in organizational and historical sociology and methodology.

Josh Mendelsohn, Vice President of Marketing

Josh brings a decade of experience in the marketing research industry to his role as Vice President of Marketing.  Most recently he worked at Invoke Solutions, a technology-driven research firm, where he launched numerous online and mobile research technologies while helping develop the company’s suite of business solutions.

Prior to Invoke he spent 7 years in marketing and business development here at Chadwick Martin Bailey, working internally and externally in the travel and hospitality, financial services, insurance, and beverage industries.  He has presented at the ESOMAR Global Congress and Market Research Excellence conference and possesses a breadth of knowledge about new research technologies and approaches.

A former president of the Boston chapter of the American Marketing Association, Josh also has experience in a variety of marketing capacities including promotions, events, media, merchandising, and direct mail.

Josh received his B.A. from Union College in Schenectady, NY.

Judy Melanson, Travel and Entertainment Practice Leader

Clients such as the Hilton Family of Hotels, MTV, Royal Caribbean, and Avis/Budget Rent-a-Car frequently call upon Judy Melanson, the Director of the Travel and Entertainment Practice, for the experience, insight, and focused use of market information she employs to drive strategy on their highest visibility research projects.

Utilizing such research approaches as market segmentation that focuses on current (and potential) high value customers and supports marketing communications and brand/product development; loyalty program benefit optimization to find the sweet spot between cost management and customer preference; and brand health monitoring to map the market’s connection to brand and focus on actions to strengthen the relationship, Judy applies high-end analytics, such as discrete choice, in order to assist her clients with business-focused and action-oriented recommendations.

Prior to joining Chadwick Martin Bailey, for eight years, Judy was a Sales Executive for a Resort Hotel.  She served on the Board of the Boston Chapter of Meeting Planners International. More recently, Judy was the President of Boston Chapter of the American Marketing Association and continues to serve on the Board of Directors.  Furthermore, a columnist for the Hospitality Executive online magazine, Judy also contributes to industry magazines such as Sales and Service Excellence, Sales and Marketing Excellence Hotel Executive, The Journal of Business Strategy Sales and Service Excellence.

Judy earned her B.A., magna cum laude, from Boston College and her M.B.A., cum laude, from Babson College. She also authored an independent white paper, “Using Information and Technology to Drive Corporate Marketing Strategy.”

Mark Doherty, Vice President, Retail Practice Leader

Mark Doherty brings a wealth of experience across industries and measurement types to his role as Vice President and Team Leader.  Mark has spent several years in the field, managing and moderating focus group projects and also has extensive experience managing and executing quantitative research for education, retail, and consumer goods clients.

Mark specializes in brand research and spends much of his time working with advertising agencies and their clients around message development, concept testing, brand tracking, brand development, and measuring ROI.  His recent clients include DeVry University, Stanley Tools, Arnold Worldwide, LendingTree, Mercedes Benz USA, Jack Daniel’s, and the US Army.

Mark earned his B.S. from Babson College and received his M.B.A. from Northeastern University.