Brand and Communications
Relationships between brands and consumers are changing and your measurement needs to adapt with it.
What was once a one way conversation is now an ongoing dialogue about products, services, advertisements and interactive experiences.
Understanding the dynamics of customer-brand relationships, especially when many products and services live in parity, is essential to maximizing your marketing effectiveness and developing strategies that will set you above the rest.
We use a mix of qualitative and quantitative techniques to understand the emotional and rational hot buttons of your target audiences, how you can connect them to your offerings, and the best ways to communicate your value.
Brand Health / A & U
We help you understand where your brand sits relative to core competitors – and for different segments of the market. That way you can make fact based decisions to improve messaging and channel selection, prioritize improvement opportunities, and develop strategies to strengthen attachment to your brand.
We help you understand which components of your marketing strategy are most effective in driving revenue and brand attachment, how each channel is performing individually and where there are opportunities for improvement both in terms of messaging and strategy.
The world of social media—especially who influences it and who it influences—is complex to decipher. Most companies measuring social media are focused only on providing a gateway into the conversation and presenting a count of what is going on by the numbers in a pretty format.
We utilize that data but go much further to help you understand and act on the world of social media (social networking sites and industry blogs, message boards, etc.) in a way that is both compelling and appropriate for your brand. Read more about social media research…
Event Marketing ROI
As traditional advertising channels become less effective, many companies are creating or sponsoring events that showcase their brand or products through sight, sound and experience.
We help you demonstrate both the dollar and non-dollar value of specific initiatives and prioritize improvements for the future by quantifying the combined impact on immediate sales, intermediate behaviors that you know lead to sales, and word-of-mouth advocacy.