What We Do

Qualitative Expertise

Explore. Listen. Engage.

Our experienced qualitative team is energetic, experienced and focused on helping you uncover the motivations and emotions that describe your target and drive their behavior.  We harness the latest qualitative tools and techniques to develop new hypotheses, build and iterate concepts, craft messaging in your customer’s language, co-create solutions and tell richer and truer stories.

We are expert storytellers, delivering insights in impactful ways, from imaginative presentations to audio, video, infographics and designed pieces.  We bring the Voice of the Consumer into your organization and help you socialize it for high impact. We provide top-line executive summaries and full reports in language that end-users understand with clear implications and recommendations that make the research much more than just interesting.

Whether as part of a larger engagement or a standalone project, our qualitative team works seamlessly across our practices, bringing a wide array of B2C (e.g., affluent, multi-cultural, millennials, Gen Z, students, and seniors) and B2B (e.g., developers, employers, brokers, intermediaries, and administrators) expertise to our clients.

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Qualitative Research