Who We Are

Consumer Psychology Expertise

Understanding and influencing consumers’ emotions and the impact of their identity is crucial for acquiring and engaging customers.

Strong brands recognize and treat consumers as the driving force behind every decision; this consumer-centric vision is based in our deep expertise in Consumer Psychology. Our team of experts, led by VP of Consumer Psychology Dr. Erica Carranza, lend their innovative thinking on the self, identity, and emotions to all of our brand work.

In addition to our custom solutions, we have developed profoundly consumer-centric research solutions based on decades of psychological research and validated through research with consumers across a range of brands and industries. Learn more about how we help brands optimize marketing, targeting, and develop effective consumer-centric strategies for growth:

AffinIDSM helps clients strategically influence consumers’ image of the brand’s typical user

EMPACTSM helps clients prioritize the emotions their brand, product, or experience should inspire

Habit-based Segmentation helps clients leverage consumer habits that impact their business