2018 Corporate Researchers Conference

2018 Corporate Researchers Conference


How Netflix Creates Binge-worthy Insights

With 125 million subscribers around the world, Netflix has become one of the world’s most disruptive and fast-moving companies. So, how does the leader in streaming services create insights that help them adapt, innovate, and grow?

Netflix’s Siddhi Sundar and CMB’s Mark Doherty will share an engaging case study highlighting Netflix’s unique approach to research with a global segmentation initiative to aid the company’s UX designers in designing for mobile, TV and web-providing designers with a set of design priorities that segments users of each platform/device. In this session you’ll learn how Netflix’s unique high-engagement approach ensures success in: working with internal and external partners, building decision-centric insights that resonate, and socializing Segmentation among unique stakeholders.