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In the News

Hotel Marketing, Chadwick Martin Bailey
August 28, 2014 Most Leisure Travelers Make Their Final Decision on a Hotel by Visiting Its Website

While reviews on TripAdvisor and OTAs are influential in the final purchase decision, most leisure travelers still want to have a closer look at the hotel by visiting its website, says a new study. The study also finds that few leisure travelers rely on social media when making a hotel booking decision.

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Entrepreneur, Chadwick Martin Bailey
July 9, 2014

Entrepreneur: No Longer Hockers, Modern Street Teams Can Help Build Your Online Presence

There is more opportunity than ever for companies to make real, relevant and lasting connections on the digital landscape. That’s why you should consider taking to the streets to enable conversations simultaneously on and offline around your brand.

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Chadwick Martin Bailey
July 4, 2014

Research Business Daily Report: Remembering Dr. John Martin on Today’s RBDR

Bob Lederer of RFL Communications remembers our co-founder, Dr. John Martin, in his Research Business Daily Report.

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Vue Magazine, Chadwick Martin Bailey
March 10, 2014

Vue Magazine: Face Off—Should Marketing Research Industry Associations Be For-Profit or Not-For-Profit

Should marketing research industry associations operate as for-profit or non-profit entities? For those of us who have seen the growing impact and forward thinking of for-profit industry organizations, like GreenBook or the U.K.-based Market Research Society(MRS), the answer is for-profit.

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BBC Capital, Chadwick Martin Bailey
September 17, 2013

BBC Capital—Flash Sales: Gone in an Instant?

This autumn not only marks the five-year anniversary of the financial crisis, it also ticks off another significant five-year milestone. Groupon, which helped reinvigorate local marketing, launched in October 2008.

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Fox Business, Chadwick Martin Bailey
September 3, 2013

Fox Business: Are Consumers Ready for a Mobile Wallet?

Irked by a brick-shaped wallet or get a charge from being the first of your friends to adopt whiz-bang technology? You might be a candidate for a mobile wallet.

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MediaPost, Chadwick Martin Bailey
August 8, 2013

MediaPost: Mobile Viewing Has Implications for Family Unity

The last decade has brought a pair of revolutions in consumer viewing behavior. The first was widespread adoption of the DVR, ushering in ad-avoidance that disrupted traditional business models. The second is just getting going: the boom in viewing on mobile devices.

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Hispanic Business, Chadwick Martin Bailey
July 25, 2013

Hispanic Business: Mobile-TV Viewers Focus More on Content on Smaller Screens

Mobile-TV viewers are more focused on TV content when viewed on their smartphones than on larger devices, according to a new study conducted by market research firm Chadwick Martin Bailey for the Council for Research Excellence (CRE).

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emarketer, Chadwick Martin Bailey
July 25, 2013

eMarketer: Consolidation of Mobile Payments Landscape Will Drive Uptake

The mobile payments landscape remains fragmented and continues to rapidly evolve, with multiple stakeholders working to get a piece of a multibillion-dollar opportunity.

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Rapid TV News, Chadwick Martin Bailey
June 4, 2013

Rapid TV News: Convenience Drives in-Home Mobile Video Viewing

The majority of mobile TV viewing occasions – 82% of tablet and 64% of smartphone sessions – occur in the home, according to a new study from Chadwick Martin Bailey, which also found that the primary driver for consumers watching video on mobile devices is convenience, rather than to avoid advertising.

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