Knowledge Center

Press Releases

Chadwick Martin Bailey, Consumer Pulse logo
April 5, 2010

All Talk, No Action For Super Bowl XLIV Advertisers

We asked over 1,500 consumers what, if any, action they took in the 24 hours after watching the Super Bowl XLIV ads. It is no secret that advertisers were hoping viewers would be going online to chat, tweet, become a Facebook fan, or just visit their web site, especially with record viewership and 49% of people watching at home with no guests to distract them. The results for advertisers, however, were not overwhelmingly positive.

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Chadwick Martin Bailey, Consumer Pulse logo
April 5, 2010

Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

In a recent study of social media usage, it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but also more likely to buy from those brands than they were before becoming fans/followers.

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Chadwick Martin Bailey, Consumer Pulse logo
March 10, 2010

IT Decision Makers Are Still Struggling To Define Cloud Computing

Our recent study of close to 300 IT professionals indicates there is still quite a bit of confusion around the definition of cloud computing. When asked to define cloud computing, many IT decision makers defined it as SaaS, a hosted or managed service or a form of outsourcing. There were 24% who were not able to define cloud computing at all.

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Chadwick Martin Bailey Logo
February 9, 2010

CMB Announces Certified Global Network

Chadwick Martin Bailey, a Honomichl Top 50 market research and consulting firm in Boston, expands their international presence by creating a Global Certified Network. This network of international data collection companies includes a select group of certified partners who are working with Chadwick Martin Bailey to execute qualitative and quantitative research around the world.

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Chadwick Martin Bailey, Consumer Pulse logo
December 29, 2009

Traditional Diet Programs Out, New Interactive Fitness Products In

The New Year always seems to bring hope of better things to come and a long list of resolutions, from gaining financial freedom to getting in shape. A recent study from Chadwick Martin Bailey, a Honomichl Top 50 market research and consulting firm in Boston MA, shows this year is no different with 59% of Americans already contemplating making a resolution to lose weight. The difference this year is their approach.

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PRWEB, Chadwick Martin Bailey
October 7, 2009

New Study: Only 1/4 of Companies Are Managing Marketing Effectively

PRWEB reports that only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a landmark survey of more than 400 companies by strategic marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey.

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Chadwick Martin Bailey
February 28, 2008

He Said, She Said: Big Gender Gap Found in Motivations for Travel and Leisure Product Recommendations

Men and women discuss products, advocate them, and act on recommendations for very different reasons. Understanding and leveraging these motivators can mean the difference between a word of mouth campaign’s success or failure. That’s according to a recent study by Chadwick Martin Bailey (CMB), a leading provider of decision-based market research and consulting services for vertical industries.

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