The Big Organization Segmentation Challenge: A Dell Case Study
Dell's Tina Gregory and CMB's Chris Neal share best practices for conducting strategic segmentation research for large and complex organizations.
Watch NowDell's Tina Gregory and CMB's Chris Neal share best practices for conducting strategic segmentation research for large and complex organizations.
Watch NowCMB's Lori Vellucci looks into the minds and motivations driving investors under 40.
Watch NowCMB's Dr. Erica Carranza on the four core human motivations that drive human behavior.
Watch NowMarketing and Media Strategist Armin Molavi and CMB's Judy Melanson discuss the case for optimism as we brace for our post-COVID-19 realities.
View WebinarGlobal Insights and Innovation leader Mack Turner and CMB's Lori Vellucci discuss the fundamental shifts in Consumer Behavior that will last well beyond the COVID-19 crisis.
View WebinarIn this brief webinar you'll learn about the emotional landscape surrounding the emerging autonomous vehicle industry.
View WebinarNew research exploring how consumer emotion will drive or deter acceptance of autonomous vehicles.
Learn MoreLean how CMB partnered with Netflix to build a comprehensive multi-phased global segmentation initiative designed specifically for—and with—its UX designers
Learn MoreLearn why emotion and identity are the keys to winning the virtual assistant war.
View WebinarCMB partnered with Delta Dental to establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry.
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