The Big Organization Segmentation Challenge: A Dell Case Study
Dell's Tina Gregory and CMB's Chris Neal share best practices for conducting strategic segmentation research for large and complex organizations.
Watch NowResources
October 2020
October 2020
Wealth of a Generation: Inside the Minds of Young Investors
CMB's Lori Vellucci looks into the minds and motivations driving investors under 40.
Watch NowJuly 2020
The Human Factors: Decoding Consumer Decision-making Amid Disruption
CMB's Dr. Erica Carranza on the four core human motivations that drive human behavior.
Watch NowMay 2020
The Case For Optimism | Navigating The Next Normal
Marketing and Media Strategist Armin Molavi and CMB's Judy Melanson discuss the case for optimism as we brace for our post-COVID-19 realities.
View WebinarApril 2020
Navigating the Next Normal
Global Insights and Innovation leader Mack Turner and CMB's Lori Vellucci discuss the fundamental shifts in Consumer Behavior that will last well beyond the COVID-19 crisis.
View WebinarApril 2019
Emotion and the Future of Self-Driving Cars
In this brief webinar you'll learn about the emotional landscape surrounding the emerging autonomous vehicle industry.
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March 2019
It’s Complicated: New Research on Emotion and Autonomous Vehicles
New research exploring how consumer emotion will drive or deter acceptance of autonomous vehicles.
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January 2019
Netflix UX Segmentation Case Study
Lean how CMB partnered with Netflix to build a comprehensive multi-phased global segmentation initiative designed specifically for—and with—its UX designers
Learn MoreJune 2018
Winning the Virtual Assistant War
Learn why emotion and identity are the keys to winning the virtual assistant war.
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May 2018
Delta Dental NPS Case Study
CMB partnered with Delta Dental to establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry.
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