Knowledge Center

Resources

Winning the Virtual Assistant War

Learn why emotion and identity are the keys to winning the virtual assistant war.

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Case Study: Delta Dental

CMB partnered with Delta Dental to establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry.

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Ellevest

Learn how Ellevest partnered with CMB to gain a better understanding of modern women's attitudes on money, investing, and the financial services industry.

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Perceptions of Boston: Boston Globe Spotlight Research

CMB partnered with The Boston Globe’s Spotlight Team to provide research services to support their investigation into racism in Boston.

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Facing the FinTech Future: Robo-advisors

Exploring adoption, usage and the Emotional and Social Identities associated with Robo-advisors

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Facing the FinTech Future: Mobile Wallet

Exploring adoption, usage and the Emotional and Social Identities associated with Mobile Wallet technology

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Facing the FinTech Future: Online-only Banking

Exploring adoption, usage and the Emotional and Social Identities associated with Online-only Banking

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Facing the FinTech Future: Online-only Investing Apps

Exploring adoption, usage and the Emotional and Social Identities associated with Online-only Investing Apps.

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BrandFx: Consumer-Powered Brand Measurement

In this webinar you'll learn how leading brands are leveraging consumer psychology, advanced analytics, and market strategy to fix the consumer-sized blind spot in their brand measurement programs.

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Keeping a Cutting-Edge Product Relevant for Today’s Fickle Consumer

Learn how Anki—creators of Cozmo the hot new consumer robot—partnered with CMB to leverage the behavioral psychology of consumer emotions and social identity to inform their product roadmap, marketing and ultimately dominate the 2017 holiday season.

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