CMB Welcomes Leslie Rich, Ph.D as AVP, Tech & Telecom Account Management

Boston, MA – CMB is excited to welcome Leslie Rich, Ph.D as AVP, Tech & Telecom Account Management. Leslie is an innovative leader, providing tech and telecom clients with essential insights and strategies to accelerate their business endeavors.

“We are delighted to have Leslie join CMB,” says Jim Garrity, CEO. “She has a deep understanding of the tech and telecom industry and will be a tremendous asset to our growing practice. Her unique skills and experience will help to redefine the future and enable our clients to better adapt within a highly disruptive landscape so that they can engage, innovate, and grow with confidence.”

With over 20 years of market research experience, Leslie is a seasoned quantitative researcher with expertise in various methodologies and analytic tools across technology/telecom, healthcare, CPG, and public affairs for both consumer and business research. Leslie has led strategic research engagements for large Tech & Telecom companies such as T-Mobile/Sprint, Google, Snap, OnePlus, HPE, Uber, Sonos, Intel, and Dell. She provides exceptional client service and excels at global consumer and B2B project management, quantitative results analysis and insight, and presentation skills with a diverse range of research stakeholders. Prior to CMB, Leslie held a variety of roles at Ipsos, CivicScience, icitizen, and, most recently, Engine. She holds a Ph.D in Experimental Psychology from Kent State University, and a BA in Psychology from The University of Charleston.

Leslie’s hire reflects CMB’s continued commitment to acquire top tier talent, to communicate transformative stories; move insights into action, power next-gen growth, and most importantly, leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Learn more about CMB here.

About CMB

CMB is a full-service custom market research and strategy firm, helping global brands engage, innovate, and grow. As a U.S. Top 50 Insights & Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work.