CMB Welcomes Rich Pepin as VP, Product Development & Innovation

Boston, MA – CMB is excited to welcome Rich Pepin as VP, Product Development & Innovation. Since joining CMB earlier this summer, Rich is making an impact through his strong business decision focus, collaborative leadership, and relentless focus around building CMB’s next generation of product and services.

“We are thrilled to have Rich on the team,” says Jim Garrity, CEO. “He is a seasoned and deeply consultative professional who knows, understands, and brings an insider’s perspective when it comes to our clients’ markets, industries, challenges and strategies. His unique skills and experience will help to redefine the future of market research, and enable our clients to navigate the ever-changing landscape through CMB’s products and services.”

Rich’s career spans 25+ years in various client- and supplier-side roles and industries, including Travel & Hospitality, Retail, Transportation, Government, and Media & Entertainment. Most recently, Rich served as COO at Integrated Insights, a management consulting firm, where he led all functional areas of the company – consumer insights, industrial engineering and revenue & pricing strategy. Rich was responsible for client engagements with a focus on new business feasibility and business optimization grounded in consumer insights and driving bottom line growth. Previously, Rich led the insights function at Walt Disney World, providing decision support to a broad set of businesses including the parks, lodging, transportation, retail, food and beverage, marketing, digital commerce and more. Rich had direct involvement in key studies related to pricing strategy, major capital decisions and segmentation and sizing  at all of the Disney parks sites around the world and for Disney Cruise Line, Disney Vacation Club and Adventures by Disney.

“I’m excited to bring my diverse market research background and skillset to CMB,” says Pepin. “There’s a huge opportunity to provide our clients with innovative solutions that will propel their business forward, and I’m looking forward to leading the team that will continually reimagine the very best way to deliver better and/or faster insights to our partners.”

Rich’s hire reflects CMB’s continued commitment to capture richer, transformative stories; move insights into action more quickly, power growth, and most importantly, leverage the best of advanced analytics, consumer psychology, technology and market strategy to tackle game-changing initiatives. Learn more about CMB here.

About CMB

CMB is a full-service custom market research and strategy firm, helping global brands engage, innovate, and grow. As a U.S. Top 50 Insights & Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work.