Athena Rodriguez

AVP, Account Management & Special Projects

Athena joined CMB in 2005 and is a member of our Senior Resource Team, focused on Segmentation and New Product Development engagements. She uses her two decades of project management experience, and deep expertise in marketing science, to help executives innovate and grow. Top global brands, including Dell, Microsoft, HSBC, Netflix, Hilton Worldwide, and Facebook, call upon Athena for highly complex and technical qualitative and quantitative projects. Athena earned an MA in Psychology from Boston University, and a BA in Psychology from Boston College.

Read Athena’s Thought Leadership