Farah joined Chadwick Martin Bailey in 2021 as an Insights Associate. Farah has worked across all business units, and most closely with the Synchrony Account. During her time on the ART Team, Farah discovered her passion for qualitative research, and started to pursue these opportunities eventually leading her into the Qualitative Research Specialist Role. Farah previously worked at the Center for Mindfulness and Compassion as the Lead Research Assistant, and has an extensive background in psychometric research. She earned her undergraduate degree from Smith College in Psychology and Community Ethics and Social Change.