Lauren Simoes

Director, Qualitative Insights & Strategy

Lauren is an experienced and enthusiastic qualitative researcher, with over 10 years of moderating experience. She has a broad range of experience across verticals, from retail (Amazon, Target) to technology (HP printers) to CPG (Unilever, P&G, L’Oreal, Pepsico) to financial services (Chase) and more.

What makes Lauren a successful moderator is her ability to connect with respondents to understand their true motivations and desires. Keen observation of both verbal and nonverbal behavior, along with a deep understanding of clients’ business objectives, help Lauren formulate actionable insights for specific tactical execution or overarching strategy.

She is experienced in a wide variety of methodologies, from focus groups to online research to contextual research (such as in-store and in-home research). When called for, she leverages quantitative data or technology (such as eye-tracking or emotional measurement) to guide her qualitative approach. Her experience helps her to guide clients toward the right approach to best meet their objectives.

Lauren received her B.A. in Human Communication from Arizona State University, as well as attended the RIVA Training Institute.

Read Lauren’s Thought Leadership