Rich Pepin

VP, Product Development & Innovation

Rich’s Market Research spans 20+ years in various client- and supplier-side roles. ​

Rich’s deep experience includes leading the entire insights function at Walt Disney World, including a large team of research professionals and onsite field resources. His team provided decision support to a broad set of internal clients: leaders and frontline staff, supporting major strategic decisions related to pricing, new product & experience development, and marketing campaign development & measurement. ​

Rich has consulted with insights leaders at other Disney parks sites around the world on pricing strategy research, supporting major capital decisions. In his last role at Disney, Rich led a team that developed a Personalization framework and specific products leveraging big data that was newly available from the major technology investment in MyMagic+.​

Most recently, Rich has served as COO at Integrated Insights, a management consulting firm, where he led all functional areas of the company – consumer insights, industrial engineering and revenue & pricing strategy. Rich was responsible for client engagements primarily in travel and leisure, along with retail, transportation and government agencies, with a focus on new business feasibility and business optimization grounded in consumer insights, and driving bottom line growth.

Rich earned both a BA and MS in Statistics from University of Connecticut.