Youme is an Insights Director for CMB’s Financial Services and Insurance Practice. She combines project management experience with a quantitative analytical background to work with a variety of clients. She has a broad range of experience in executing custom research, including market segmentation, customer journey, and brand health tracking. Prior to CMB, Youme was most recently at Eduventures where she worked with higher education institutions to help inform enrollment, program management, and fundraising strategic decisions. With more than decade of research experience, Youme helps guide clients through research methodologies, design, and interpretation to produce actionable results for key stakeholders. Youme earned her BA in History from Wellesley College.