Mark Doherty

Mark Doherty

VP, Retail Practice Leader

Mark Doherty brings a wealth of experience across industries and measurement types to his role as Vice President and Practice Leader.  While Mark has led a range of client engagements for product development, segmentation and customer experience, his specialty is leading brand tracking research.  He has been instrumental in the building and managing of tracking programs across a range of sectors, and is passionate about tracking research being a useful input to brands making smart decisions to strengthen its competitive positioning and gain more than its fair share of profits.

In his 20+ years at CMB, Mark has managed successful tracking relationships with companies in retail, e-commerce, automotive, consumer goods, education, and health care.

Mark earned his B.S. from Babson College and received his M.B.A. from Northeastern University.

Read Mark Doherty’s blog posts