The Key to Consumer-Centricity: Your Brand User Image
To change what consumers think of a brand, we must change their image of the people who use it. On February 1, join CMB’s Dr. Erica Carranza, VP of Consumer Psychology, to introduce AffinIDSM, CMB’s new proprietary tool, and learn how understanding and measuring the perceived image of a typical brand user helps brands answer these critical questions:
- What is the consumers’ current image of the brand user?
- How clear, relatable, and desirable is that image?
- How can brands optimize that image to create messaging that resonates with target consumers?