Our passion is helping leading brands make critical decisions with confidence.


We're all about the story behind the data. Let us connect the dots.

1984 Founded by Anne Bailey Berman & John Martin
100+ Team members across the United States
Top 25 Insights & Analytics IA Company
160+ Countries where we've conducted research

The CMB Difference

We are a full-service custom market research and strategy firm.

As a Top 25 Insights & Analytics company, we’re known for our relentless business decision focus and cutting-edge creativity. Our passion is helping the world’s leading brands engage, innovate, and grow. Known for our deeply consultative approach and rock-solid execution, we leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives.

THAT’s the CMB Difference!


Discover what we do to deliver the insights that drive action.

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Explore the markets we help our clients lead their pack with confidence.

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Trusted partners

We help you deliver your goals to engage, innovate, and grow.

Why do many of the most innovative and fast-growing companies partner with us? They trust our team of passionate, seasoned experts to know, understand, and fully engage in their market, industry, and strategy, while also delivering results that support confident, strategic decision-making. We make sure to translate your insights into actions in a meaningful and memorable way. Because at the end of the day, results need to make an impact.


Get a glimpse into how we work.

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Case Studies

See our commitment to delivering results.

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A subsidiary of ITA Group, Inc.

Our Global Community of Companies

ITA Group helps leading brands around the world take action with confidence, resulting in increased sales, purchases, retention, referrals and alignment.

Through events, incentives, recognition, loyalty, research and learning, we’re transforming how business feels for employees, channel partners and customers while helping brands create connections, motivate audiences and drive purposeful change.

Learn more about Cooleaf, Hartmann StudiosHTKITA Group, Inc., NKD, and Performance Incentives.


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