AI+HI™ Solutions

At CMB, we believe the path to transformational decisions starts with transformational thinking. That is why we leverage a blend of Artificial and Human Intelligence in our solutions empowering you to make decisions that drive real change.
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Game changing AI infused approaches

Senior level consulting on every engagement

Extensive industry and methodological expertise

Meet CMB's New Decision Intelligence Suite

CMB has introduced its Decision Intelligence Suite, a portfolio of always-on solutions that helps organizations make faster, better-informed decisions as customers, markets, and competitors change.  

The suite extends the value of research beyond a single study or deliverable—integrating existing insights, new data, predictive analytics, and external market signals into dynamic tools that teams can use every day. Together, these capabilities help organizations understand what is changing, explore what could happen next, and determine how best to respond.

These new capabilities reflect CMB’s AI+HI™ approach: integrating advanced, validated AI and analytics with rigorous research methods, consumer psychology, business context, and experienced human judgment. This approach allows clients to take advantage of AI’s speed and scale without sacrificing the accuracy, transparency, and strategic perspective required for consequential business decisions. 

Intelligent Agents

Intelligent Agents work alongside your team to surface insights, answer questions, and keep projects moving between studies. They put the power of CMB’s methodology directly in your hands, on demand.

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Intelligent Personas

Intelligent Personas transform data into vivid, interactive profiles you can query and explore. Instead of static slides, you get a living representation of your audience that evolves as new data comes in.

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Intelligent Simulators

Intelligent Simulators turn complex analytics into interactive decision environments that combine quantitative models with qualitative context and human explanation, so business teams can test scenarios, understand tradeoffs, and act with confidence.

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Intelligent Signals

Intelligent Signals continuously scans unstructured data — reviews, social conversations, open-ends — to flag emerging trends and shifts in sentiment. It’s early warning built on AI-powered pattern detection and CMB’s human interpretation.

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We leverage the best-in-class research technology

A flowchart showing the process: Vet AI and HI solutions, run “Live” pilots, then validate winners by ensuring quality data, accurate results, security vetted, and client approved. Steps repeat in a loop.

Our expert team goes beyond bench testing and security reviews to battle test the latest AI technologies in real-world pilots. The result is a clear understanding of where human expertise is essential to guide AI, ensuring accurate and effective results.

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GenAI tools can only take you so far…

breakthrough results come from how we deploy and integrate them

You get the right approach for your challenge

Infographic showing four steps: AI moderated IDIs, AI chatbot surveys (Data Capture), GenAI data synthesis, and Quantified emotions (Analysis) with corresponding icons for each step. This process highlights the seamless integration of AI and HI solutions to enhance data collection and analysis.

One size does not fit all. We combine proven traditional research methods with vetted AI solutions to deliver the right mix of technology for your business challenge.

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Let’s connect!

Our team is here to help you better understand your audience, competitors, and industry trends.

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