With CMB’s combination of innovative Qualitative and Quantitative techniques, you can better dive into gamer purchasing habits, gaming motivations, and trends. With our holistic approach to insights, rooted in consumer psychology, you’ll be able to confidently answer critical questions for your business, such as:

• What types of players are most likely to make in-game purchases?
• What features do the most engaged players use?
• What gameplay elements are related to player retention?

Uncover valuable insights to position your products successfully—from launch to updates and expansions—without harming user experience.

• CMB’s Advanced Analytic experts find the sweet spot for optimizing revenue. The team can guide subscription-based models and Free-to-play games leading to informed decisions that lead to improved monetization strategies and consumer experience.
• The Brand Health team helps your marketers and developers tailor the best experiences and ensure your messaging is appealing, increases positive brand perceptions, and resonates with your customers.

Bring your players to life with the color and depth they deserve beyond the binary “hardcore” and “casual” profiles. It’s essential to understand them in order to generate demand, grow niche markets, improve brand loyalty and engagement, optimize resource and cost efficiency, socialize the data better, and more. By leveraging prevailing psychological research, as well as custom advanced and predictive analytics, CMB will provide you with the unique edge of understanding their audiences, confidently targeting specific segments, and standing out amongst competitors.

As a custom market research and consulting firm, CMB is technology agnostic, but tech-savvy. We are apprised of the latest tools, such as AR/VR and AI, and will use whatever technology best suits your research. By combining technology with human intelligence, CMB delivers human-centric data that overcomes biases, enables more actionable recommendations and outcomes, and ensures those actions resonate.