Unlock game-changing insights for an immersive, interactive, and ever-changing world.
With over 30 years’ experience, CMB understands the art and science of the gaming industry, and the unique needs of its publishers and studios. Our experts have partnered with numerous gaming clients, providing tailored solutions and actionable insights, whether it be understanding the health of your brand, the right customers to target, pricing, or new concepts to introduce.
We’re invested in your success. Here’s how CMB has gotten major experience points with our clients.
We appreciate the way CMB challenges our assumptions to ensure we ask the right questions and don't miss critical insights.
Market Insights, Meta
At the forefront of market research techniques and technologies, CMB can help you engage, innovate, and grow with confidence. We’re up to date on the latest trends and opportunities to provide that value and edge you need. Look at some of the specific areas we’ve taken extra care to know.
With CMB’s combination of innovative Qualitative and Quantitative techniques, you can better dive into gamer purchasing habits, gaming motivations, and trends. With our holistic approach to insights, rooted in consumer psychology, you’ll be able to confidently answer critical questions for your business, such as:
Uncover valuable insights to position your products successfully—from launch to updates and expansions—without harming user experience.
Bring your players to life with the color and depth they deserve beyond the binary “hardcore” and “casual” profiles. It’s essential to understand them in order to generate demand, grow niche markets, improve brand loyalty and engagement, optimize resource and cost efficiency, socialize the data better, and more. By leveraging prevailing psychological research, as well as custom advanced and predictive analytics, CMB will provide you with the unique edge of understanding their audiences, confidently targeting specific segments, and standing out amongst competitors.
As a custom market research and consulting firm, CMB is technology agnostic, but tech-savvy. We are apprised of the latest tools, such as AR/VR and AI, and will use whatever technology best suits your research. By combining technology with human intelligence, CMB delivers human-centric data that overcomes biases, enables more actionable recommendations and outcomes, and ensures those actions resonate.
Working with us means you’re matched with the best players for your unique business challenge, and interpersonal requirements. Here’s a sampling of our experts: