Tell richer, truer stories with the data and confidence to back them up.
Whether you need to understand what’s happening now, or you’re trying to predict the future, our team harnesses proven techniques, cutting-edge technology, and innovative approaches to answer your thorniest questions and translate disparate information into accessible and impactful recommendations. Think of us as the great interpreters, guiding your brand to make more informed, strategic decisions–from brand health and customer journey to growth and innovation.
With decades of experience integrating diverse data sets and multiple sources using the latest techniques and technologies, we help you to feel confident with your data, identify the next growth drivers, find the right answers for your business, translate insights to the right people at the right time, and socialize that data throughout your organization. We’ve been recognized for over nine years as a Top 30 Insights & Analytics Leader.
We are measurement experts, applying the right design and analytical techniques to maximize impact. Whether we work with data we collect, third-party data, or a combination, we enlist a wide array of techniques, including:
We develop the best solutions by balancing statistical validity and real-world usability. The benefit of our process is that we take nothing for granted. We use as many analytical methods as necessary and will work with you to determine key profile variables, evaluate solutions, and select the best one together.
CMB uses a variety of techniques to produce multiple potential segmentation schemes and test a variety of potential basis variables. We commonly leverage the following:
We help our clients bring new products to market, tweak existing products, and design and re-design product lines. We also specialize in product and line optimization–maximizing reach and revenue. That optimization can involve pricing, product features, and information about product performance vs. the competitive set. We commonly employ Discrete Choice and Conjoint modeling as well as MaxDiff and TURF analysis.
Driver modeling helps us uncover the “why” behind the metrics. We use Driver modeling techniques like Gradient Boosted Modeling, Shapley Value Regression, Multivariate Adaptive Regression Splines, and CHAID/C&RT to provide insight into increasing NPS scores, identifying which customer issues are most important to solve, and which attributes are most important to consumers.
We combine neural networks and AI technology with human intelligence (HI) to analyze large amounts of data at scale, including open-ended responses. This integrated approach leverages AI to overcome biases and expectations inherent to human interpretation in order to identify new and unanticipated themes, while HI enables fine-tuning of themes based on knowledge of what will be most useful to stakeholders.
If you’re focused solely on what your consumers think of you, you’re missing a critical piece of the puzzle. Our revolutionary consumer-centric BrandFx℠ solution delivers a complete picture of your brand’s performance, based on the four key psychological benefits that drive consideration, trial, loyalty, and advocacy:
We match you with the best people for your unique business challenge. Here’s a sampling of our data wizards.
CMB combines the very best of advanced analytics know-how and strategic consulting. From design to implementation, CMB is a true partner that really understands our business.
Sr. Director B2C Selling, eBay