A leading food delivery service sought to increase the “basket size” of individual customer orders and needed to better understand the motivating factors influencing consumers when shopping for food delivery.

CMB designed a quantitative study within a designated footprint of six US states to understand the motivations and behaviors of both online and in-person shoppers for our client and a key competitor – including driver analysis to uncover and prioritize the elements that influence basket size.

Our research boosted sales for our client by providing critical information around the format, placement, and visual triggers of the online ordering process to motivate customers. Additionally, our work informed audience targeting and messaging strategies to increase engagement and purchases.