Your consumers are people first! We deliver insights with the human difference so you can connect and engage at every level.
Are you measuring the success of next-generation brand strategies with yesterday’s brand health program? Our human-centered approach leverages consumer psychology, proven advanced analytics, agile qualitative, and a deep understanding of brand measurement to drive engagement and stand out among your competitors.
Our team of social psychologists and methodologists leverage prevailing psychological research, as well as advanced and predictive analytics, to provide the art and science of effective marketing—giving our clients a unique edge in understanding their audiences.
If you’re focused solely on what your consumers think of you, you’re missing a critical piece of the puzzle. Our revolutionary consumer-centric BrandFx℠ solution delivers a complete picture of your brand’s performance, based on the four key psychological benefits that drive consideration, trial, loyalty, and advocacy:
Successful brand tracking isn’t just a scorecard. Our holistic and forward-looking brand tracking programs empower brands to make smarter and more confident decisions. We’ll work with you to identify which decisions are critical and the information needs that you need to refine the most compelling positioning, optimize brand and market communication, then track influence on behavior over time.
Understand where brands sit relative to core competitors, improve customers’ emotional connections with brands, and develop strategies to strengthen attachment.
Ensure messaging is appealing and emotionally resonant, plus increase positive perceptions of the brand and drive consumers to action. Our approach to message testing ranges from exploratory qualitative research to individual component and full concept testing.
We’re invested in your success. Here’s how we’ve helped others strengthen their brand’s customer attachment, improve communications, target audiences more effectively, and feel empowered to make more informed critical decisions.
We match you with the best people for your unique business challenge. Here’s a sampling of our brand brainiacs.
CMB nailed the rejuvenation of this tracker from strategic thinking to deliverables. With a project of this size and scope, it’s critical to get things right the first time—and they do.