If you’re focused solely on what your consumers think of you, you’re missing a critical piece of the puzzle. Our revolutionary consumer-centric BrandFx℠ solution delivers a complete picture of your brand’s performance, based on the four key psychological benefits that drive consideration, trial, loyalty, and advocacy:

• EMOTIONAL BENEFITS: How I want to feel (e.g., positive feelings, enhanced joy, reduced frustration)
• IDENTITY BENEFITS: Who I want to be (e.g., strong self-esteem, pride, a positive self-image, relating to a tribe)
• SOCIAL BENEFITS: Where I want to belong (e.g., sense of community, conversation, social connection)
• FUNCTIONAL BENEFITS: What I want to do (e.g., ability to accomplish tasks or goals, saving time or money)

Successful brand tracking isn’t just a scorecard. Our holistic and forward-looking brand tracking programs empower brands to make smarter and more confident decisions. We’ll work with you to identify which decisions are critical and the information needs that you need to refine the most compelling positioning, optimize brand and market communication, then track influence on behavior over time.

Understand where brands sit relative to core competitors, improve customers’ emotional connections with brands, and develop strategies to strengthen attachment.

Ensure messaging is appealing and emotionally resonant, plus increase positive perceptions of the brand and drive consumers to action. Our approach to message testing ranges from exploratory qualitative research to individual component and full concept testing.