For over 25 years, some of the most successful brands in the world have called on Mark to drive their highest visibility research initiatives. Mark combines proven consulting and insights experience with predictive analytics know-how to deliver clients action-oriented recommendations. Over the course of his career, Mark has led a range of client engagements for product development, brand health, segmentation and customer experience.

He has been instrumental in the building and managing of tracking programs across a range of sectors, including retail, e-Commerce and media, and is passionate about tracking being a useful input for brands to make smart decisions about strengthening its competitive positioning, and exceeding its profit goals.