Growth & Innovation

Growth & Innovation

Translate your consumers’ evolving needs into unique solutions for long-term success.

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Overview

The only constant is change. We deliver tangible insights to fuel ongoing growth and innovation.

In an ever-changing landscape, investing in the future is non-negotiable. Developing new products and services is critical to create unique solutions and attract the right customers for long-term success. But the size of investment and competitive forces make it crucial for companies to “get it right.” Navigating this uncharted territory is exciting—yet exceptionally risky. We help close the gap, delivering the insights you need to innovate, grow, and compete amid disruption.

Specialties

We’re known for relentless business decision focus, creativity, deep consultation, and rock-solid execution. Learn more about some of our solutions.

Product and Pricing Optimization

We take a holistic approach to product and pricing research—helping brands maximize reach and revenue. That optimization can involve pricing, product features, messaging, and information about product performance vs. competitors.

Portfolio Optimization

CMB offers creative, custom, cutting-edge solutions to address a wide range of optimization challenges. We help to answer:

  • Should we optimize on sales volume, revenue, profit, net-new to franchise, acquiring new customers, etc.?
  • How do we get to profit?
  • How do we avoid cannibalization?
  • How do we optimize a portfolio when categories don’t directly compete?
  • How do we determine the optimal number of products within a bundle, and the ideal number of bundles on the “shelf”?

Agile Product Development

We take an iterative and agile approach to early-stage product development, helping companies reliably test likely market reactions to new disruptor products and services that do not yet exist and aren’t easily understood by consumers.

Impact

We’re invested in your success.

We’ve got over three decades of experience pushing the boundaries of what’s new and innovative, but also effective, thanks to our cutting-edge predictive analytics, agile approaches, and consumer psychology expertise.

Examples:

  • Conducted a multi-method message testing program for Comcast to understand which messages and concepts needed refinement ahead of the launch of their Home Hotspot service.
  • Informed the design refresh of Dell’s entire service portfolio to incorporate technological advances, respond to dramatic changes in customer needs, and react to a rapidly shifting competitive landscape.
  • Created an integrated research initiative for Vanguard, developing a mobile strategy and tools to drive growth and build loyalty. Ultimately, this helped to broaden and deepen investor relationships.

Our People

Working with us means you’re matched with the best.

We match you with the best people for your unique business challenge. Here’s a sampling of our resident innovators and thought provokers.

Amy Modini VP, Practice Leader

Brant Cruz VP, Media & Entertainment

Chris Neal VP, Technology & Telecom

Kathy Ofsthun VP, Qualitative Strategy & Innovation

Marty Murk Account Director

Understanding the unique needs of our different clients and helping articulate a clear value proposition for them was just the fuel we needed to drive the kind of transformation we are seeing in our company.

Jeff VanDeVelde

SVP, Director of Client Experience and Loyalty, SunTrust Bank

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