Translate your consumers’ evolving needs into unique solutions for long-term success.
In an ever-changing landscape, investing in the future is non-negotiable. Developing new products and services is critical to create unique solutions and attract the right customers for long-term success. But the size of investment and competitive forces make it crucial for companies to “get it right.” Navigating this uncharted territory is exciting—yet exceptionally risky. We help close the gap, delivering the insights you need to innovate, grow, and compete amid disruption.
We take a holistic approach to product and pricing research—helping brands maximize reach and revenue. That optimization can involve pricing, product features, messaging, and information about product performance vs. competitors.
CMB offers creative, custom, cutting-edge solutions to address a wide range of optimization challenges. We help to answer:
We take an iterative and agile approach to early-stage product development, helping companies reliably test likely market reactions to new disruptor products and services that do not yet exist and aren’t easily understood by consumers.
We’ve got over three decades of experience pushing the boundaries of what’s new and innovative, but also effective, thanks to our cutting-edge predictive analytics, agile approaches, and consumer psychology expertise.
We match you with the best people for your unique business challenge. Here’s a sampling of our resident innovators and thought provokers.
Understanding the unique needs of our different clients and helping articulate a clear value proposition for them was just the fuel we needed to drive the kind of transformation we are seeing in our company.
SVP, Director of Client Experience and Loyalty, SunTrust Bank