Brant Cruz

SVP, Platforms & Audiences Practice Leader

Brant combines his strong quantitative analytical skills with his ability to develop excellent ongoing working relationships to create effectively managed research studies.

With over 20 years’ experience, he has worked with clients across a variety of industries, including retail, banking, and technology, and brands such as Amazon, Electronic Arts, Facebook, and LinkedIn.

While Brant routinely works on product development and branding studies, his specialty is leading large-scale segmentation projects. He has spearheaded CMB’s approach to segmentation, utilizing analytical techniques like CHAID and CART simultaneously with Latent Class modeling to uncover and prioritize high-potential segments.

Brant earned his B.S. in Management Science, with a concentration in Marketing from Bridgewater State College.

Read Brant’s Thought Leadership