Consumer Sentiment:
COVID-19

How are consumers feeling? The right messaging and brand positioning is more important now than ever.

Download Report

BrandFx:
Consumer-Powered
Brand Measurement

Build deeper connections with your customers by understanding what they want—the four benefits driving consideration, trial, loyalty, and advocacy.

Learn More

The CMB Difference

We combine the best of Advanced Analytics, Consumer Psychology, and Strategy Consulting to help brands make decisions with confidence.

Learn More

Case Studies

Delta Dental

Electronic Arts

Electronic Arts

eBay

eBAY

The Challenge: Establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry against overall Best and Worst NPS consumer brands in the US.

Learn More

The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

Learn More

The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

Learn More

Reports

Facing the FinTech Future: Robo-Advisors

Download

Facing the FinTech Future: Mobile Wallet

Download

Facing the FinTech Future: Online-only Banking

Download

Blog

All in this Together? Tracking Consumer Sentiment and Psychology in the Age of COVID-19

Read More

Quirk's Brooklyn Roundup

Read More

Buyer (and Seller!) Beware: The Emotional Bias in User Reviews

Read More

News & Events

NRF: The Status of Subscription Boxes

Read More

The Week: Coronavirus: Five Long-term Changes to our Lives

Read More

CMB Recognized as a 2019 U.S. Market Leader by GreenBook

Read More

HR Dive: LinkedIn: Workers who change jobs in house stay longer

Read More

CMB Welcomes Jessica Azoulay as Vice President of Program Management

Read More