Next Gen Storytelling

Discover how we translate insights into action and deliver compelling narratives that will resonate beyond your research team.

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Big Organization Segmentation

Building and socializing segmentations at large organizations with diverse needs is challenging. Learn best practices.

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Wealth of a Generation

Understanding young investors' core motivations driving behavior is now more important than ever. Get inside the minds of young investors.

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Get Inside the Mind of the Young Investor

Anxiety and uncertainty are molding a whole new generation of investors, and there’s more than money at stake.

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A Gamer's Journey

Virtual reality is at the forefront of growth and innovation. Understanding the consumer journey has never been more challenging. Until now.

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The CMB Difference

We combine the best of Advanced Analytics, Consumer Psychology, and Strategy Consulting to help brands make decisions with confidence.

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Case Studies

Delta Dental

Electronic Arts

Electronic Arts

eBay

eBAY

The Challenge: Establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry against overall Best and Worst NPS consumer brands in the US.

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The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

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The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

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Reports

Facing the FinTech Future: Robo-Advisors

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Facing the FinTech Future: Mobile Wallet

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Facing the FinTech Future: Online-only Banking

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Blog

Human Motivations Amid Disruption: 5G, COVID-19 & More

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CMB Spotlight: Lori Vellucci

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TMRE 2020 Takeaways

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News & Events

CMB Recognized As 2020 U.S. Top Market Research & Data Analytics Firm

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Forbes: Consumer Psychology Is The Only Constant In A Changing Retail Market

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ITA Group, Chadwick Martin Bailey (CMB) and Hartmann Studios Receive Great Place to Work Certifications for 2020

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NRF: The Status of Subscription Boxes

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The Week: Coronavirus: Five Long-term Changes to our Lives

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Next Gen Storytelling

Immersive, Experiential, Impactful Insights

At CMB, we understand the science of research with the art of storytelling. Pairing engaging design and experiences with CMB’s expert analysis provide memorable and meaningful results that resonate.

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