Deeply impressed with the team. They provided great insight and coaching as this was our first experience with this type of segmentation study. They were extremely flexible and creative in tackling a challenging research design question in a way that made their project proposal stand head and shoulders above other providers.

The pop-up community is some of the most impactful work we do—including marketing. Listening to our customers as they are going through the enrollment process provides so much insight. The ideation session is especially impactful.

We appreciate the way CMB challenges our assumptions to ensure we ask the right questions and don't miss critical insights.

Our partnership with CMB was integral in successfully executing a global segmentation project with so many complex, moving parts–behavioral and attitudinal data, qual and quant approaches. The team at CMB were equal thought partners throughout this journey, helping us balance our business goals with unique strategies that could really inspire meaningful innovation.