A Global Segmentation
with—and for—UX Designers

Learn how we helped Netflix uncover opportunities to innovate and ensure a great experience for over 125 million members worldwide.

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Adapt, Innovate, and Grow

We combine the best of Advanced Analytics, Consumer Psychology, and Strategy Consulting to help brands get and stay ahead in a fast-changing world.

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Winning the
Virtual Assistant War

In this webinar you'll learn why emotion and identity are keys to winning the virtual assistant war, and what brands can do to drive adoption.

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BrandFx:
Consumer-powered
Brand Measurement

Build deeper connections with your customers by understanding what they want—the benefits driving purchase, loyalty, and advocacy.

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Case Studies

Delta Dental

Electronic Arts

Electronic Arts

eBay

eBAY

The Challenge: Establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry against overall Best and Worst NPS consumer brands in the US.

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The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

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The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

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Reports

Facing the FinTech Future: Robo-Advisors

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Facing the FinTech Future: Mobile Wallet

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Facing the FinTech Future: Online-only Banking

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Blog

2019 Quirk's Event Brooklyn: Behavior, Identity, and Agile

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Don't Get Lost in Translation: 4 Simple Rules for Global Researchers

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CMB Moves to Boston's Bustling Financial District

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News & Events

Incentive Magazine: New Study Explores Psychology of Employee Engagement

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The Quirks Event – Brooklyn

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The Quirks Event – Chicago

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2019 Yale Customer Insights Conference

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Diversity and financial wellness: Prudential study explores financial lives of Americans by race, gender, sexual identity, caregiver status

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Spotlight: Webinar

Keeping a Cutting-Edge Tech Product Relevant for Today's Fickle Consumer

Learn how Anki—creators of Cozmo the hot new consumer robot—partnered with CMB to leverage the behavioral psychology of consumer emotions and social identity to inform their product roadmap, marketing and ultimately dominate the 2017 holiday season.

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