The Case for Optimism

Strategic leader Armin Molavi & CMB’s Judy Melanson have a forward-thinking discussion on how to galvanize your organization through steadfast optimism and thoughtful insights.

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A Gamer's Journey

Virtual reality is at the forefront of growth and innovation. Understanding the consumer journey has never been more challenging. Until now.

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The CMB Difference

We combine the best of Advanced Analytics, Consumer Psychology, and Strategy Consulting to help brands make decisions with confidence.

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Case Studies

Delta Dental

Electronic Arts

Electronic Arts

eBay

eBAY

The Challenge: Establish an industry-specific NPS benchmark for top dental insurance providers, along with baseline comparisons for the dental insurance industry against overall Best and Worst NPS consumer brands in the US.

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The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

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The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

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Reports

Facing the FinTech Future: Robo-Advisors

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Facing the FinTech Future: Mobile Wallet

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Facing the FinTech Future: Online-only Banking

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Blog

Expanding Possibilities in Path to Purchase Research

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Fast-Moving, Slow-Thinking: How Friction, Challenges, and Barriers Derail Customer Journeys

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The Power of the Brand: The Peloton COVID-19 Story

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News & Events

NRF: The Status of Subscription Boxes

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The Week: Coronavirus: Five Long-term Changes to our Lives

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CMB Recognized as a 2019 U.S. Market Leader by GreenBook

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HR Dive: LinkedIn: Workers who change jobs in house stay longer

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CMB Welcomes Jessica Azoulay as Vice President of Program Management

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