Lori brings more than two decades of experience conducting research within the financial services industry, and has worked with leading firms in the investment, advertising, and retail sectors. She has significant expertise in translating business challenges into action, providing the voice of the consumer for both strategic and tactical initiatives to build brand and drive business results. Lori delivers insights, and the ever-important “now what?” through a deep understanding of consumer behavior translated through the lens of business needs and realities. Lori has been called upon by clients across industries including payments, investing, and banking for both strategic and tactical initiatives to build brand and drive business results.
In addition to driving the sales of CMB’s products and services, Lori is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.