Jen Golden

VP, Leisure & Experiences

Jen has over a decade of market research experience and acts as a subject matter expert and project consultant on various projects across teams, industries and sectors. She has strong knowledge of complex market research methodologies and how to apply them to unique situations.

She is a key contributor to CMB’s proprietary psychology-based methodologies, such as BrandFx, Fast & Slow Thinking and Habit Loops, helping to develop and execute this research across multiple clients and industries. She also has deep knowledge of how to execute research with kids, both quantitatively and qualitatively.

Her key clients include Mattel, Disney, Citi and a Fortune 100 Technology company. Jen graduated from Boston University School of Management with a BS in Business Administration (Marketing concentration).

In addition to driving the sales of CMB’s products and services, Jen is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.

Read Jen’s Thought Leadership