Erik Morales

Director of Analytics

Erik has been with Chadwick Martin Bailey for over eight years, and on the Advanced Analytics team for more than six years. As Director of Analytics, Erik’s experience spans across a wide array of analysis techniques, including: Maximum Difference Scaling (including Anchored Maximum Difference), Discrete Choice Modeling, Latent Class Clustering, Cluster Ensemble Analysis, Discriminant Analysis, Factor Analysis, CHAID and CART modeling, TURF Analysis, various types of Regressions, and TreeNet modeling. Erik leads CMB’s Dashboarding Capabilities team – delivering solutions via Tableau Desktop, Tableau Online, and Excel – in addition to building simulators and typing tools for our clients to slice and dice the data after the research is complete.
Erik earned his B.B.A. in Computer Information Systems and Quantitative Methods from Texas State University and received his M.B.A. in Marketing from The University of Texas at San Antonio.