Adapt, Innovate, and Grow

We combine the best of Advanced
Analytics, Consumer Psychology, and
Strategy Consulting to help brands get
and stay ahead in a fast-changing world.

Learn More

NEW WEBINAR:
The Key to
Consumer-Centricity:
Your Brand User
Image

Watch now!

Reebok—
Refreshing a Global Brand

Learn how CMB helps Reebok breathe new life and value into their brand/brand performance measurement

Learn More
Reebok
kettle-girl

Voices of CMB

Read our latest thoughts and game-changing insights into customers, industries, and techniques

Read the CMB blog

Case Studies

Electronic Arts

Electronic Arts

aflac logo

Aflac

eBay

eBAY

The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

Learn More

The Challenge: Consumers recognized and enjoyed Aflac’s popular spokes-duck, but few knew what The Duck wanted them to do, or even much about The Duck’s product category–supplemental insurance. Discover how CMB used the power of discrete choice to help Aflac reposition their brand, educate the market about their products, and present a compelling and differentiating value proposition.

Learn More

The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

Learn More

Reports

Busting Millennial Banking Myths

Download

Mobile Wallets – Today and Tomorrow

Download

The Tablet Path to Purchase: The Mobile, Social, and Online Journey

Download

Blog

ARF 2017 Annual Conference

Read More

Competition is fierce:  How to innovate to drive value

Read More

Don’t get ganked! What the rise of esports can teach us about building products that survive

Read More

News & Events

NEXT: Advancing Insights Through Innovation and Research

Read More

ARF Annual Conference 2017

Read More

Chadwick Martin Bailey Again Named a Top 100 Women-Led Business in 2016

Read More

Chadwick Martin Bailey Honored as a 2016 AMA Gold Top 50 Company

Read More

Inc.: How Startups Can Make It Easier for LGBT Workers to Save Money

Read More

Spotlight

Consumer Identity Webinar

Join CMB's Dr. Erica Carranza as she introduces AffinID, our proprietary tool that helps brands become consumer-centric by understanding and strategically influencing consumers’ image of the brand’s typical user. After all, the more consumers identify with their image of the kind of person who uses a brand, the more they will try, buy, pay for, and recommend it.

Watch