BrandFx:
Consumer-powered
Brand Measurement

Build deeper connections with your customers
by understanding what they want—the benefits
driving purchase, loyalty, and advocacy.

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Adapt, Innovate, and Grow

We combine the best of Advanced
Analytics, Consumer Psychology, and
Strategy Consulting to help brands get
and stay ahead in a fast-changing world.

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Co-Creation: Get out of the office and into a creative space.

We leverage emotional and rational modes of consumer decision-making to help clients and their customers imagine and advance ideas, concepts, and themes to build the future.

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RECENT WEBINAR

How we’re helping Anki leverage consumer emotions and social identity to inform product roadmaps, marketing, and dominate the 2017 holiday season.

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Reebok—
Refreshing a Global Brand

Learn how CMB helps Reebok breathe new life and value into their brand/brand performance measurement

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Reebok
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Case Studies

Electronic Arts

Electronic Arts

aflac logo

Aflac

eBay

eBAY

The Challenge: Electronic Arts (EA) is one of the world’s leading video game publishers, but EA's rapidly changing industry challenged top line growth. New platforms and devices are rapidly emerging, and there was increased competition from companies that hadn’t existed even a year before. EA understood that even the highest quality game will only be successful if people know about it, can find it, and choose it over alternative titles.

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The Challenge: Consumers recognized and enjoyed Aflac’s popular spokes-duck, but few knew what The Duck wanted them to do, or even much about The Duck’s product category–supplemental insurance. Discover how CMB used the power of discrete choice to help Aflac reposition their brand, educate the market about their products, and present a compelling and differentiating value proposition.

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The Challenge: By 2014, nearly a third of shoppers were trading-in or selling their old mobile phones in-store, when making an upgrade, and another third were holding on to their old phones. Both groups faced barriers to selling their phones online. Armed with this data, eBay saw the opportunity to develop an enhanced online mobile phone trade-in/selling program, but needed more information on the specifics of how to proceed.

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Reports

Busting Millennial Banking Myths

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Mobile Wallets – Today and Tomorrow

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The Tablet Path to Purchase: The Mobile, Social, and Online Journey

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Blog

NASCAR Races to Stay Relevant for the Next Generation

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How L.L. Bean Weathers Customer Loyalty

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Telling Your Insights Story: Reflections from a 2018 Qually Award Finalist

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News & Events

Poll may help Commonwealth Institute’s chief get more women in the C-suites

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2018 Yale Customer Insights Conference

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Quirks East

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A Survey Asked 1,000 Women About Their Finances and Here’s What They Said

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The Gay Wage Gap Is Both Real and Invisible

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Spotlight: Webinar

Keeping a Cutting-Edge Tech Product Relevant for Today's Fickle Consumer

Learn how Anki—creators of Cozmo the hot new consumer robot—partnered with CMB to leverage the behavioral psychology of consumer emotions and social identity to inform their product roadmap, marketing and ultimately dominate the 2017 holiday season.

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