We regularly put on webinars on a wide array of topics from segmentation to customer loyalty, and branding to benchmarking. In recent years we have presented alongside our clients from Avis-Budget, eBay, GE Healthcare, Westfield Insurance, Electronic Arts, the US Army, Facebook and more. We hope to see you at one of our webinars soon. Contact us to set up a meeting on site or have us bring a presentation to you.
Focused Innovation: Creating new value for a legacy brand
A core principle of focused innovation is that to create new value one must concentrate first on the biggest, thorniest issues facing an organization. This approach uses multiple methods and sources of inspiration and analysis to arrive at new business innovations. The result: solutions that attack high value problems from multiple angles, producing significant ROI.
Come enjoy visions of distant lands and mouth-watering adventures as you learn how Tauck Worldwide – an 85-year old tour company – applied the principles of focused innovation to successfully reinvent its core offering for a new audience: the affluent baby boomer. Watch here.
A Practical Approach for Creating Brand-Building Customer Experiences
Envision a company where operations and marketing work as one. Together they determine the brand value proposition and the specific brand benefits that support it. They select a value proposition and benefits that motivate, are distinct from the competition, and can be delivered through customer experience. Marketing works to convey the “brand promise” to target customers and prospects, and operations ensures that promise is delivered. This synergy is rare but extremely powerful—strengthening customer relationships and driving acquisition through positive word-of-mouth. Watch here.
The Future of the Mobile Moment
Jim Garrity, head of Chadwick Martin Bailey’s Financial Services practice, presented additional findings on The Future of the Mobile Moment at IIR’s Future of Consumer Insights conference. In this presentation you’ll learn more about consumers’ mobile habits, emerging mobile wallet trends, early adopters and what it will take to convert those still on the fence. Watch here.
6 Secrets to a Successful Segmentation
In this webinar you’ll learn the six steps to making sure your project is a success from getting stakeholder buy-in to implementation. You’ll also hear lessons from real world projects with top companies and get a chance to ask our segmentation gurus your most pressing research questions. Watch here.
Segmentation as a Change Agent: A Customer-centric Approach
How does a segmentation study become a tool for organizational change? Effective segmentation must be applicable and focused on helping the organization reach and serve its customers. As SunTrust’s market evolved, its leaders concluded that, in order to stay competitive, they had to shift from a traditional asset/product-based approach to a customer centric view. Learn how SunTrust went beyond traditional segmentation, taking a needs-based approach to design product bundles and channel interactions targeted at the specific segments. This customer-centric approach informed their brand strategy and helped optimize their network of branches. Watch here.
A CMB Consumer Pulse Roundup: The New Banking Value Proposition
As banks find themselves under increased pressure to reduce costs (by closing branches, reducing staff, and raising fees), online and mobile services are profoundly changing not just how people bank, but what they value. Please join Jim Garrity, Managing Director of CMB’s Financial Services Practice, as he shares the challenges, opportunities and insights from the latest CMB Consumer Pulse reports on Banking: The New Banking Value Proposition and The Future of the Full-Service Bank Branch. Watch here.
New Age of Television: Who is Viewing What, How and on Which Type of Devices
Discover the who, what and how of online content. This webinar maps out the needs and priorities of different consumer types to help forecast how consumers will react to future technologies, platforms and service bundles as the industry continues to evolve. Watch here.
Aflac Unleashes the Power of Discrete Choice, Positioning their Brand for the Future
Learn how Aflac and Chadwick Martin Bailey took an innovative approach to discrete choice to help Aflac focus and enhance their brand for the future. A technique typically reserved for product development, discrete choice overcame many of the obstacles associated with brand positioning studies delivering Aflac a roadmap to increase demand and educate consumers on all Aflac’s Duck has to offer. Watch here.
See how this beloved brand used research to prepare for the future:
- A new approach to an age old technique, using discrete choice for brand development
- How the teams crafted a design that yielded precise recommendations for multiple dimensions of the brand
- Moving from results to action, see how Aflac used this research to drive their marketing communications and messaging to better connect to its value proposition
Turning Customers into Advocates: GE CareCredit Increases Customer Loyalty with their Advisory Panel
Learn how GE CareCredit and Chadwick Martin Bailey redesigned their online customer advocacy panel, creating a community with high engagement and even higher returns for GE CareCredit. This online community of Cardholders has become a group of not only trusted advisors, but strong advocates for the GE CareCredit brand. Watch here.
- GE CareCredit uses their community to enhance the customer profile for future segmentation
- Engaging with their advisory panel advocates breeds loyalty and greater profits
- GE CareCredit is using their online panel for a multitude of business decisions throughout their organization
Social Media and the Small Business Market: A Constant Contact Case Study
We’ve all read about the impact of social media on consumers’ decisions to buy and recommend, and how corporate America is incorporating social media into their marketing, service and product development strategies. But what are small businesses doing about social media, if anything, and what unique challenges do they face as they do this? Learn how Chadwick Martin Bailey helped Constant Contact understand what small businesses need when it comes to social media marketing. Download the presentation here.
Recent Tools and Techniques Webinars
Our Tools and Techniques series designed to share tips and tricks and interesting approaches which will help keep you up-to-date and get the info you need to get the most out of every research project.
Tools and Techniques: Using Technology to Help your Entire Company Understand and Act on Customer Needs
Technology is taking the view of the customer into new realms. The volume of data is growing exponentially while demand from ever growing audiences is for clearer, more useful information to be provided as quick as ever. Jeff McKenna will highlight how CMB’s clients are applying technology to maintain and grow the relevance of market research within their organizations. Watch here.
Tools and Techniques: Mixing the Science of Quant with the Art of Conversation to Gain Richer Insights
Jeff McKenna of Chadwick Martin Bailey as he talks with Christine Tchoumba from iModerate Research Technologies about the advantages of using one-on-one online conversations to gain more insight from your research projects. This webinar is part of our 30 minute Tools and Techniques series designed to share tips and tricks and interesting approaches which will help keep you up-to-date and get the info you need to get the most out of every research project. Watch here.
Find out more about:
- The advantages to using online conversations to add color to the quant
- When it makes sense to use this approach
- Case Study: CMB Consumer Pulse program
Tools and Techniques: Uncovering More Accurate Emotional Responses in Quantitative Research
Emotions are a hot topic in marketing, but as researchers we are left wondering about how to address them to be useful analysis and information. How do we “get inside of the mind” of the respondent? Do we need to hire psychologists to conduct in-depth interviews? Do we invest in a Magnetic Resonance Imaging (MRI) or Electroencephalography (EEG) machines? And does emotional measurement really matter?
Jeff McKenna of Chadwick Martin Bailey and Cathy Gwynn from AdSam as they share their theoretical and practical experience of emotional connections and motivating needs that drive purchase intent and brand loyalty. As part of our Tools and Techniques webinar series, this session is to share tips & tricks and interesting approaches which will help you find effective methods to keep up-to-date, get the information you need, and get more done. Watch here.
Tools and Techniques: Appearance Counts: How to Tell a More Visually Compelling Story with Your Data
The technology and tools available today have revolutionized the way we conduct research, but has it changed the way we present our data? All the advances we have made mean nothing if our clients, both internal and external, don’t understand or are unable to easily use the results. There are new applications that are making it easier to turn the data into information that can be easily understood and used to make key business decisions. This presentation will highlight some of the tools that are already available at little or no cost and give a hands-on view of how they can be used to make sure you and others throughout your organization get the most out of the research. Watch here.
Interested in more? Check out our webinar archives here.