Conferences and Webinars

We regularly put on webinars and attend and speak at conferences on a wide array of topics from segmentation to customer loyalty, and branding to benchmarking.

In recent years we have presented alongside our clients from Avis-Budget, eBay, GE Healthcare, Westfield Insurance, Electronic Arts, the US Army, Facebook and more.

We hope to see you at one of our conference presentations or webinars soon.  Contact us to set up a meeting on site or have us bring a presentation to you.

Upcoming Conference:

The 2010 Market Research Event

Join us at the 2010 Market Research Event in San Diego this November where our client from Ameriprise Financial, Bob Biancamano will be speaking on work we conducted together and CMB’s Jeff McKenna will be speaking with Gina Bruzzichesi from Avis Budget Group about How Avis Budget Group Applies Insights throughout the Organization. Follow this link to get a 25% discount on registration for the event.

More 2010 Conferences

Pre-Paid Expo USA, February 22-24, Las Vegas

Measure Up Marketing Conference, March 10-12, Chicago

Front End of Innovation USA, May 3-5, Boston

Social Media and Community 2.0 Strategies, May 3-5, Boston

The Life Stage Marketing Summit, May 10-12, Chicago

Netbook Summit, May 24-25, San Francisco

MRA Annual Conference, June 9-11, Boston

LIMRA Marketing and Research Conference, June 2-4, Orlando

Shopper Insights in Action, July 11-13, Chicago

AMA Research Conference, Fall 2010

The Market Research Event, November 8-10, San Diego

Recent Webinars

Life Insurance Loyalty

Please join CMB’s John Martin and Pete Jacques from MassMutual Financial Group as they debate how providers can overcome challenges in loyalty in life insurance. Register here.

Best Practices of Product and Service Development Research

CMB’s Rich Schreuer and Amy Modini share best practices and case studies from their years of  conducting product and service development research across verticals.  Watch here.

Understanding B2B Social Media: An AMD Case Study

Georgeanna Liu and Chris James from AMD and Chris Neal from Chadwick Martin Bailey discuss how to better understand B2B Social Media. The presentation was originally delivered at the Social Media and Communities Strategies 2.0 Conference this May and discusses how to understand and prioritize social media marketing efforts for different target audiences. Watch here.

Best Practices in Segmentation

Chadwick Martin Bailey’s Brant Cruz and Jeff McKenna presented best practices of market segmentation based on their years of experience working with clients like eBay, Electronic Arts, Plantronics, and Microsoft.  Watch here.

Using Segmentation to Understand the Small Business Market: A Premera BCBS Case Study

CMB and Premera BCBS’ David Barnes discussed how Premera was able to better understand the small business market and incorporate the insights into their marketing, product development, and business planning processes.  Watch here.

How Windows 7 is Changing Enterprise IT OS Plans and Preferences

This webinar reviewed our primary research with IT professionals regarding operating systems for desktops, laptops, netbooks, smartphones and servers. Which Operating Systems (OSs) are companies planning to deploy in the next 2 years on these various devices? What are the key attributes that distinguish one Operating System from another? What really predicts whether an organization is likely to deploy Windows 7 widely or not? This webinar will help you understand how IT professionals view OSs, particularly Windows 7, and the market opportunities available.  Watch here.

Segmenting Businesses:  A GE Healthcare Case Study from The Market Research Event

Watch our recent a webinar presented by CMB Senior Consultant Jeff McKenna and Andrew Vranesic of GE Healthcare.   The session features a case study of recent B2B segmentation work at GE Healthcare and tips for segmenting businesses and driving adoption of the findings.  Click here to watch the webinar.

IT Services in The Enterprise

Watch our most recent webinar  where Chadwick Martin Bailey’s Chris Neal and Jennifer Simpson discuss results from our  research among IT decision makers about their perceptions, needs, and plans are for IT Services. Watch our IT Services Webinar.

The Power of Loyalty Programs

Hilton’s Vice President of Customer Loyalty Business Optimization and Guest Intelligence, Joe Rhodes, joined Judy Melanson to discuss “The power of loyalty programs” and what companies are doing with their programs in light of the current economic situation.  Watch our Loyalty Program Webinar.

Netbooks in the Enterprise

Chadwick Martin Bailey’s Chris Neal and Jennifer Simpson discuss results from our recent research among IT decision makers about their perceptions, needs, and plans are for NetBooks.  Watch our Netbooks in the Enterprise Webinar.

Inside Out Branding:  Making the Brand Concrete

Watch our recent webinar from Rich Schreuer featuring a case study from Toyota Financial. Watch Our “Inside Out Branding” Webinar.

Cloud Computing Summary

Watch our recent webinar where Jennifer Simpson and Chris Neal deliver results from our Pulse Research on Cloud Computing.  Watch Our Cloud Computing Webinar.


Recent Conference Presentations

Shopper Insights in Action, July 11-13, Chicago

Reset!   Engaging Consumers and Growing Market Share in the “New Normal”

With all of the talk about the “new consumer” mindset and shifting media behaviors, marketers are left asking what it all means.  Slow category growth and heightened competition put an even greater premium on leveraging consumer insight to inform growth strategies.  CMB’s  Jon Giegengack and Steve Dennis of Sageberry Consulting (formerly of Neiman Marcus) will use recent research data and emerging consumer trends to provide marketers with a roadmap to reaching the consumer of tomorrow and what brands need to do to engage their customer and prospects.

MRA Annual Conference, June 11-13, Boston

The Perils of Benchmarking: When to Use and Not Use Benchmarks for Decision Making

John Martin presented about the potential hazards to using benchmarking and provides a set of questions that attendees can use to judge when the use of benchmarking is appropriate and when it is not. By the end of this learning session, participants will be able to understand the dangers of external benchmarking and understand some alternatives for identifying gaps besides benchmarking.

Social Media and Community 2.0 Strategies, May 3-5, Boston

Understanding B2B Social Media:  An AMD Case Study

CMB’s Chris Neal and AMD’s Georgeanna Liu will presenting a case study of how CMB helped AMD better understand and capitalize on social media to drive their business. In this session, we’ll explain the steps that AMD took to review and refine their social media strategy focusing on very specific target audiences.

The Market Research Event, October 2009, Las Vegas

We presented with Meg Sloan from from Facebook on building a research strategy and Andy Vrasnesic of GE Healthcare on b2b segmentation. Read a quick summary of our Facebook presentation here or watch a re-broadcast of the GE Healthcare session here.

Shopper Insights in Action, July 2009, Chicago, IL.

Brant Cruz presented alongside Electronic Arts’ Stephen Day on how EA has adapted their strategy to the changing “gamer” marketplace.  Read a follow up interview with Stephen here.

Other Recent Conferences: