Conferences and Webinars

We regularly put on webinars and attend and speak at conferences on a wide array of topics from segmentation to customer loyalty, and branding to benchmarking.

In recent years we have presented alongside our clients from Avis-Budget, eBay, GE Healthcare, Westfield Insurance, Electronic Arts, the US Army, Facebook and more.

We hope to see you at one of our conference presentations or webinars soon.  Contact us to set up a meeting on site or have us bring a presentation to you.

 

Upcoming Webinars

Turning Customers into Advocates:  GE CareCredit Increases Customer Loyalty with their Advisory Panel

Thursday February 16th at noon

Learn how GE CareCredit and Chadwick Martin Bailey redesigned their online customer advocacy panel, creating a community with high engagement and even higher returns for GE CareCredit. This online community of Cardholders has become a group of not only trusted advisors, but strong advocates for the GE CareCredit brand. Register here.

Learn how…

• GE CareCredit uses their community to enhance the customer profile for future segmentation
• Engaging with their advisory panel advocates breeds loyalty and greater profits
• GE CareCredit is using their online panel for a multitude of business decisions throughout their organization

 

Learn how Aflac and Chadwick Martin Bailey took an innovative approach to discrete choice to help Aflac focus and enhance their brand for the future.  A technique typically reserved for product development, discrete choice overcame many of the obstacles associated with brand positioning studies delivering Aflac a roadmap to increase demand and educate consumers on all the “duck” has to offer. Register here.

See how this beloved brand used research to prepare for the future:

• A new approach to an age old technique, using discrete choice for brand development
• How the teams crafted a design that yielded precise recommendations for multiple dimensions of the brand
• Moving from results to action, see how Aflac used this research to drive their marketing communications and messaging to better connect to its value proposition

Recent Webinars

Tools and Techniques:  Mixing the Science of Quant with the Art of Conversation to Gain Richer Insights

Jeff McKenna of Chadwick Martin Bailey as he talks with Christine Tchoumba from iModerate Research Technologies about the advantages of using one-on-one online conversations to gain more insight from your research projects. This webinar is part of our 30 minute Tools and Techniques series designed to share tips and tricks and interesting approaches which will help keep you up-to-date and get the info you need to get the most out of every research project. Watch here.

Find out more about:

• The advantages to using online conversations to add color to the quant
• When it makes sense to use this approach
• Case Study: CMB Consumer Pulse program

Tools and Techniques: Uncovering More Accurate Emotional Responses in Quantitative Research

Emotions are a hot topic in marketing, but as researchers we are left wondering about how to address them to be useful analysis and information.  How do we “get inside of the mind” of the respondent?  Do we need to hire psychologists to conduct in-depth interviews? Do we invest in a Magnetic Resonance Imaging (MRI) or Electroencephalography (EEG) machines?   And does emotional measurement really matter?

Jeff McKenna of Chadwick Martin Bailey and Cathy Gwynn from AdSam as they share their theoretical and practical experience of emotional connections and motivating needs that drive purchase intent and brand loyalty.  As part of our Tools and Techniques webinar series, this session is to share tips & tricks and interesting approaches which will help you find effective methods to keep up-to-date, get the information you need, and get more done. Watch here.

Appearance Counts: How to Tell a More Visually Compelling Story with Your Data

The technology and tools available today have revolutionized the way we conduct research, but has it changed the way we present our data?  All the advances we have made mean nothing if our clients, both internal and external, don’t understand or are unable to easily use the results. There are new applications t hat are making it easier to turn the data into information that can be easily understood and used to make key business decisions. This presentation will highlight some of the tools that are already available at little or no cost and give a hands-on view of how they can be used to make sure you and others throughout your organization get the most out of the research. Watch here.

Social Media and the Small Business Market: A Constant Contact Case Study

We’ve all read about the impact of social media on consumers’ decisions to buy and recommend, and how corporate America is incorporating social media into their marketing, service and product development strategies. But what are small businesses doing about social media, if anything, and what unique challenges do they face as they do this?  Learn how Chadwick Martin Bailey helped Constant Contact understand what small businesses need when it comes to social media marketing. Download the presentation here.

Smartphones and The Retail Shopping Experience

CMB’s Chris Neal and Jeff McKenna discuss our latest Consumer Pulse on smartphones and the retail shopping experience. They share the highlights from the report along with some new findings around consumers’ use of smartphones. Watch here.

B2C Market Segmentation for Intermediated Businesses:  The Case of Ameriprise

Bob Biancamano of Ameriprise and Jim Garrity of Chadwick Martin Bailey discuss how Ameriprise used customer segmentation to effectively and efficiently direct business and marketing activities. They talk about the research design, the decisions they made around segmentation schemes, and the ways they’ve implemented a shift in focus toward those customers who represent the greatest growth opportunity. Watch here.

Challenges, Opportunities for Insurance Carriers in the Face of Health Reform

Drawing from a recent study of 1500+ consumers and the results of Massachusetts Health Reform, Amy Modini of Chadwick Martin Bailey and J. Mark Carr of South Street Strategy Group will lead a webinar that looks at how Americans are feeling about Health Reform and their perceptions of the role of insurance carriers going forward. Watch here.

How Dell Used Choice Based Modeling to Optimize a Product Portfolio

CMB’s Chris Neal and Dell’s Howard Chen shared a case study about using market research to optimize a product portfolio. The session covered how the research was designed, executed, delivered in a desktop simulator, and used by the Dell team of product managers, marketers, and engineers. Watch here.

Engaging Consumers and Growing Market Share in the “New Normal”

CMB’s  Jon Giegengack and Steven P. Dennis of Sageberry Consulting (formerly of Neiman Marcus) will use recent research data and emerging consumer trends to provide marketers with a roadmap to reaching the consumer of tomorrow and what brands need to do to engage their customer and prospects. Watch here.

Life Insurance Loyalty

Please join CMB’s John Martin and Pete Jacques from MassMutual Financial Group as they debate how providers can overcome challenges in loyalty in life insurance. Watch here.

Best Practices of Product and Service Development Research

CMB’s Rich Schreuer and Amy Modini share best practices antchd case studies from their years of  conducting product and service development research across verticals.  Watch here.

Understanding B2B Social Media: An AMD Case Study

Georgeanna Liu and Chris James from AMD and Chris Neal from Chadwick Martin Bailey discuss how to better understand B2B Social Media. The presentation was originally delivered at the Social Media and Communities Strategies 2.0 Conference this May and discusses how to understand and prioritize social media marketing efforts for different target audiences. Watch here.

Best Practices in Segmentation

Chadwick Martin Bailey’s Brant Cruz and Jeff McKenna presented best practices of market segmentation based on their years of experience working with clients like eBay, Electronic Arts, Plantronics, and Microsoft.  Watch here.

Using Segmentation to Understand the Small Business Market: A Premera BCBS Case Study

CMB and Premera BCBS’ David Barnes discussed how Premera was able to better understand the small business market and incorporate the insights into their marketing, product development, and business planning processes.  Watch here.

How Windows 7 is Changing Enterprise IT OS Plans and Preferences

This webinar reviewed our primary research with IT professionals regarding operating systems for desktops, laptops, netbooks, smartphones and servers. Which Operating Systems (OSs) are companies planning to deploy in the next 2 years on these various devices? What are the key attributes that distinguish one Operating System from another? What really predicts whether an organization is likely to deploy Windows 7 widely or not? This webinar will help you understand how IT professionals view OSs, particularly Windows 7, and the market opportunities available.  Watch here.

Segmenting Businesses:  A GE Healthcare Case Study from The Market Research Event

Watch our recent a webinar presented by CMB Senior Consultant Jeff McKenna and Andrew Vranesic of GE Healthcare.   The session features a case study of recent B2B segmentation work at GE Healthcare and tips for segmenting businesses and driving adoption of the findings.  Click here to watch the webinar.

Watch our most recent webinar  where Chadwick Martin Bailey’s Chris Neal and Jennifer Simpson discuss results from our  research among IT decision makers about their perceptions, needs, and plans are for IT Services. Watch our IT Services Webinar.

The Power of Loyalty Programs

Hilton’s Vice President of Customer Loyalty Business Optimization and Guest Intelligence, Joe Rhodes, joined Judy Melanson to discuss “The power of loyalty programs” and what companies are doing with their programs in light of the current economic situation.  Watch our Loyalty Program Webinar.

Netbooks in the Enterprise

Chadwick Martin Bailey’s Chris Neal and Jennifer Simpson discuss results from our recent research among IT decision makers about their perceptions, needs, and plans are for NetBooks.  Watch our Netbooks in the Enterprise Webinar.

Inside Out Branding:  Making the Brand Concrete

Watch our recent webinar from Rich Schreuer featuring a case study from Toyota Financial. Watch Our “Inside Out Branding” Webinar.

Cloud Computing Summary

Watch our recent webinar where Jennifer Simpson and Chris Neal deliver results from our Pulse Research on Cloud Computing.  Watch Our Cloud Computing Webinar.

 

Upcoming Conferences

Pharma Market Research Conference

February 7-8, Parsippany, NJ

Pre Paid Expo

March 12-14, Vegas, NV

Front End of Innovation

May 15 - May 17 , Orlando, FL

Technology Driven Market Research Event

April 30 to May 2, Vegas, NV

If you plan on attending, please use our discount code MRTECH12CMB and receive 25% off your registration

The Audience Measurement event

May 21-23, Chicago, IL

MRA Annual Conference

June 4-6, San Diego, CA

The Total Customer Experience

June 12, Location TBD

Shopper Insights

July 18 - July 20, Chicago, IL

ABA Bank Marketing

September 23-25, San Diego, CA

Research and Strategy Summit

October 1-3, Vegas, NV

The Market Research Event

November 12-14, Boca Raton, FL

Recent Conferences

The Market Research Event (TMRE), November 7-9, Orlando

• Turning Customers into Advocates: GE CareCredit Increases Customer Loyalty with their Advisory Panel
  Date and Time: 8:45 Monday, November 7, 2011
• Aflac Unleashes the Power of Discrete Choice, Positioning their Brand for the Future
  Date and Time: 10:30 Wednesday, November 9, 2011

7th Annual Internet Retailer Conference & Exhibition, June 14-17, San Diego, CA

Presentation Topic - An up-to-the-minute look at how consumers are using their mobile devices

CMB’s Jeff McKenna will be speaking about some of the latest trends around how consumers are using their smartphones to make purchase decisions.  Check out Jeff’s presentation here.

LIMRA Marketing & Research Conference

Presentation Topic - Innovation in the Insurance Industry, Huh?

Dr. John Martin, Chairman of Chadwick Martin Bailey and Partner at South Street Strategy Group and Karen Moris, Former Chief Innovation Officer, Chartis Insurance recently presented at the LIMRA Marketing & Research Conference in Boston. The presentation talked about innovation in the insurance industry.

Download the presentation here

Technology Driven Market Research Event, May 2-3, Chicago

Presentation Topic - Appearance Counts: How to Tell a More Visually Compelling Story With Your Data

Jeff McKenna a Senior Consultant at Chadwick Martin Bailey discussed how to tell a more visually compelling story with your data. The technology and tools available today have revolutionized the way we conduct research, but has it changed the way we present our data?  All the advances we have made mean nothing if our clients, both internal and external, don’t understand or are unable to easily use the results. There are new applications that are making it easier to turn the data into information that can be easily understood and used to make key business decisions. This presentation will highlight some of the tools that are already available at little or no cost and give a hands-on view of how they can be used to make sure you and others throughout your organization get the most out of the research.

Social Media & Community 2.0, April 4-6, Boston

Presentation Topic- The Other Side of Social Media:  How Small Businesses are Getting Social

Chadwick Martin Bailey and Constant Contact explore how social media is impacting consumer decisions to buy and recommend and what small businesses are doing about it.  Drawing from CMB’s Consumer Pulse data and other research around small business goals, needs, and challenges with social media marketing this presentation will bring a new perspective on the social landscape.

Shopper Insights in Action, July 11-13, Chicago

Reset!   Engaging Consumers and Growing Market Share in the “New Normal”

With all of the talk about the “new consumer” mindset and shifting media behaviors, marketers are left asking what it all means.  Slow category growth and heightened competition put an even greater premium on leveraging consumer insight to inform growth strategies.  CMB’s  Jon Giegengack and Steve Dennis of Sageberry Consulting (formerly of Neiman Marcus) will use recent research data and emerging consumer trends to provide marketers with a roadmap to reaching the consumer of tomorrow and what brands need to do to engage their customer and prospects.

MRA Annual Conference, June 11-13, Boston

The Perils of Benchmarking: When to Use and Not Use Benchmarks for Decision Making

John Martin presented about the potential hazards to using benchmarking and provides a set of questions that attendees can use to judge when the use of benchmarking is appropriate and when it is not. By the end of this learning session, participants will be able to understand the dangers of external benchmarking and understand some alternatives for identifying gaps besides benchmarking.

Social Media and Community 2.0 Strategies, May 3-5, Boston

Understanding B2B Social Media:  An AMD Case Study

CMB’s Chris Neal and AMD’s Georgeanna Liu will presenting a case study of how CMB helped AMD better understand and capitalize on social media to drive their business. In this session, we’ll explain the steps that AMD took to review and refine their social media strategy focusing on very specific target audiences.

The Market Research Event, October 2009, Las Vegas

We presented with Meg Sloan from from Facebook on building a research strategy and Andy Vrasnesic of GE Healthcare on b2b segmentation. Read a quick summary of our Facebook presentation here or watch a re-broadcast of the GE Healthcare session here.

Shopper Insights in Action, July 2009, Chicago, IL.

Brant Cruz presented alongside Electronic Arts’ Stephen Day on how EA has adapted their strategy to the changing “gamer” marketplace.  Read a follow up interview with Stephen here.