Adil has been with CMB since 2023 and is entrusted with managing complex projects within CMB’s Financial Services and Technology Practices for clients such as Fidelity Investments, Synchrony Financial, Vanguard, Dell Technologies, Intel, and Amazon. His expertise includes market segmentation, brand positioning, brand health tracking, concept testing, and discrete choice modeling studies. Due to his dedication to solving client needs through effective story-telling and adoption of new AI tools for survey research, Adil was the recipient of CMB’s prestigious peer-nominated CMB Bobblehead Award for Excellence in 2025.​

Prior to joining CMB, Adil has 15+ years of experience conducting custom market research engagements across a broad range of industries to generate actionable consumer insights that inform client’s marketing strategies and address their key business issues. ​

Adil earned his M.B.A. in Marketing from the Mays Business School, Texas A&M University. He also holds a Bachelor of Science degree in Computer Science from the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan.