CMB’s Generative AI Consumer Research.

In today’s fast-paced market, understanding your consumers isn’t just an advantage — it’s the key to staying ahead. CMB’s generative AI (GenAI) consumer research revolutionizes the way businesses interact with their consumers, providing deeper insights into patterns and trends uncovering emotional barriers with a goal of successful adoption.

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About the research

1,000+ Americans Representing a range of industries & diverse backgrounds
Qual + Quant Tech-enabled mix of approaches
AI- & Human- Moderated interviews
Very Best of CMB's Advanced analytics & consumer psychology

Download the report: Navigating GenAI with Human-centric Strategies

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Get deeper insight into the research

Watch our webinars to get data-backed, human-centric strategies to help your organization make critical business decisions about AI. Tap into the current AI landscape and the emotions it evokes, understand your customers’ needs related to AI, uncover the emotional barriers to successful adoption, and more.

Navigate GenAI with Human-centric Strategies

Navigate GenAI with Human-centric Strategies

From autonomous vehicles and virtual assistances to cloud computing and tablets (since their inceptions), new and disruptive technology has been a specialty of CMB’s for decades. Building on this expertise, our latest research taps into the current AI landscape—and the emotions it evokes amongst consumers—to help businesses navigate the future with confidence.

This webinar was previously recorded on Thursday, May 23, 2024.

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AI’s Impact on B2B: How Employees Are Adapting

AI’s Impact on B2B: How Employees Are Adapting

As AI has become much more accessible, businesses are challenged with rapidly changing demands regarding how they build, sell, and communicate AI solutions to their customers. To forge the path ahead B2B companies must better understand their customers’ needs related to AI and uncover the emotional barriers to successful adoption.

This webinar was previously recorded on Thursday, June 27, 2024.

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