About a 2 min. read
In the research & insights industry, there is one particular threat that consistently demands true vigilance: fraud—especially with regards to survey data. Perpetrators’ approaches have become slipperier in the face of more advanced counteraction and prevention methods.
This summer, an article was published detailing a newly discovered method of large-scale survey fraud: the false survey platform. The company spurred to check their data due to a sudden increase in completion rate:
A front that makes its money teaching others how to build click farms and answer surveys rapidly, while hiding from those of us who try to catch them.
In 2021, GreenBook highlighted in Market Research Fraud is on the Rise – Let’s Conquer it Together that “15 to 30% of market research data is fraudulent. In some studies, the figures are even higher. “Given the many means of survey fraud, from humans and trained bots alike, this is likely a low estimate. It is a problem that exists along a spectrum, from lazy respondents to extreme examples such as the false survey platforms mentioned above.
So how should we as an industry conquer this ever-expanding threat? How should you, as a client or vendor, pick research partners who won’t let this sit on the back burner while your data quality continues to plummet?
A good vendor and partner operates as your bodyguard. Constantly looking for threats both known and unknown. Regularly adding to their repertoire of methods for combatting the damage and preventing future attacks. No bad actor is going to give us a grace period before pivoting to a new way of evading capture, and thus our industry cannot either.
Below is a multi-pronged approach CMB recommends to remain vigilant about survey fraud:
With the right partners, methods, and an attitude of constant improvement and exploration,healthy research can be achieved for many years to come. Want to get started? Let’s talk.