It's about a 2 min. read.
“The new normal.” Nearly every speaker at the Quirk’s Virtual Event uttered the phrase, and while there wasn’t a clear consensus on what that normal will be (or when), the dual themes of disruption and change were ever-present. In terms of the conference itself, the newly virtual event meant remote video sessions, online connections, and every now and then earning a merit badge. Although not without its quirks (get it?), the event offered great thought leadership, insights, and ideas, as well as many excellent learning and networking opportunities.
Not all the change discussed was driven by pandemic and politics. I was particularly drawn to the sessions focused on the power of insight to drive organizational change. While a few suppliers spoke to the importance of this, the most unique perspectives came from the client-side, including:
Another heartening theme was the need for human connection and empathy amid disruption (and not just the good-natured acceptance of tech snafus).
What we’re all wrestling with—personally and professionally—is how not just to survive despite change but to boldly grow because of it. Everything from brand experiences to research methodologies are being turned on their head. As Voya Financial’s Keri Hughes says, we are, “building the plane as we are flying it.” And as we learned at Quirk’s Virtual, we can weather the storm by embracing change and our humanity.
Orville taking a power nap during Quirk’s Virtual