It’s about a 2 min. read.
I’m a big fan of The Great British Baking Show—a tv series following the trials and tribulations of amateur bakers vying to be named the UK’s best baker. Each episode, the bakers tackle a different skill with increasing difficulty as the competition unfolds.
For those unfamiliar with the delightful show, the second portion of the competition, called the Technical Challenge, requires bakers to make an unfamiliar recipe with scant instructions. They must leverage their baking prowess and creativity to successfully make the recipe and impress the judges, Paul and Prue (or Mary, depending on which season you’re watching). Meanwhile, the competition is timed—which can be really tricky when baking time is unspecified.
As a custom market research project manager, I empathize with these contestants. Here are three ways the Technical Challenge is like managing a market research project:
Unlike the British cake bakers and pastry makers, research project managers are backed by a dedicated team that is integral to the success of each project. From the Advanced Analytics team and Senior Consultants with robust industry expertise, successful custom market research projects are a team effort.
Of course, there are a few more differences (no worries about soggy bottoms or overbaked Genoese sponge for example).
At the end of the Great British Baking Show, the bake is eaten, contestants are judged, a winner is announced, and that’s that. But as market researchers, we don’t just deliver a final report and the show ends. A successful initiative means socializing the findings, conducting follow-up discussions, and more–being true, consultative strategic partners to our clients.
Still, when our clients tell us how our insights and recommendations have made a concrete difference in their business—well that’s as good as a Paul Hollywood handshake.
[disclaimerYoume Yai is a Project Manager at CMB who is on a search for the perfect chocolate chip cookies recipe (suggestions welcome!)[/disclaimer]