Does your brand measurement have a consumer-sized blind spot?
Brands are putting millions of dollars into consumer-centric strategies, but their brand health trackers aren’t following this trend. Most are still focused on the brand, not on the consumer.
But in the age of the Empowered Consumer, brands need a holistic approach to unlock the three critical benefits of the brand engagement puzzle.
- Identity benefits: What should you communicate about who your customers are?
- Emotional benefits: How do you want people to feel about your brand?
- Functional benefits: What should you say people will get from your product/service?
Join CMB’s Mark Doherty and Kate Zilla-Ba as they introduce CMB’s BrandFx–a consumer-powered, 360-degree approach to measuring brand health.