Adil Waqar

Insights Director

Adil brings 15+ years of experience conducting custom market research engagements to generate actionable consumer insights that inform client’s marketing strategies and address their key business issues. Adil has led projects in market segmentation, brand positioning, concept testing, tracking, and sales forecasting studies across a broad range of industries, including consumer packaged goods, retail, restaurants, pharmaceuticals, healthcare, insurance, and non-profit. He has worked with several leading companies such as Amazon, Panera, CVS, Ahold (Stop & Shop), Les Schwab, Irving Oil, Sanofi, Pfizer, Bayer, Boehringer Ingelheim, Boston Children’s Hospital, and Husqvarna.

Adil earned his M.B.A. in Marketing from the Mays Business School, Texas A&M University. He also holds a Bachelor of Science degree in Computer Science from the Lahore University of Management Sciences (LUMS) in Lahore, Pakistan.