Dana combines over ten years of experience in qualitative and quantitative research with her analytical background to help clients achieve their organizational objectives. Dana’s relationships include client partners such as Allstate, Aflac, Blue Cross Blue Shield, Citizens Bank, Prudential and SunTrust. She has also worked with clients such as Microsoft, MetLife, MedStar Health and Toyota.
Dana brings experience in research design and implementation, including several key areas: brand research, product development, discrete choice modeling, segmentation, and other custom market research initiatives. Dana combines her project leadership and analytical skills to develop deep client partnerships, helping clients to successfully execute projects that yield actionable results.
Dana earned her BA in Sociology from Vanderbilt University.