Since joining CMB in 2014, Hannah has directed many quantitative and qualitative studies across CMB’s clients and industries, working with leading brands. Hannah’s attention to detail and strategic mindset have been critical to the success of some of CMB’s most complex projects, particularly in the Brand Tracking space. Her expertise also includes Pricing, Segmentation, Path to Purchase, and Product Development. She hold a B.S.B.A. from Boston University’s School of Management with a concentration in marketing and a minor in psychology.