With over 25 years of market research expertise, Tara has led research teams that support strategic business decisions for elite global companies across industries – such as AirBnb, LinkedIn, Mercedes-Benz, Converse, Brown Forman, and more. Tara specializes in cultivating strong, trusted partnerships with clients, allowing CMB to more holistically and effectively serve our clients and meet their organizational goals. Her current role focuses on improving operational efficiencies, developing talent internally, and spearheading change management within CMB. Working across teams from research analysts to account management services, Tara ensures excellent project execution and a seamless client experience.
Tara earned her BS in Business Administration with a concentration in Marketing from Ohio State University.